【Hong Kong】The 30th Hong Kong International Jewellery Show Attracts 3,300 Companies from 49 Countries from March 5-9

Editor’s Note

The Hong Kong International Jewellery Show, a cornerstone event for the industry, opened this week to mark its 30th anniversary. We examine its evolution and enduring role as a key global business platform.

다카이치의 힘…일본 자민당 총선서 압승 전망
Grand Opening of the 30th Anniversary Show

The Hong Kong International Jewellery Show grandly opened on March 5 at the Hong Kong Convention and Exhibition Centre in Wan Chai. Celebrating its 30th anniversary this year, the exhibition has grown into a premier industry event delivering significant business results for both participating companies and visitors over more than a decade. After a brief shift to February last year, the schedule returned to March, running for a total of five days until the 9th.

Record Participation and Themed Pavilions

According to the organizer, the Hong Kong Trade Development Council (HKTDC), this year’s exhibition attracted over 3,300 companies from 49 countries worldwide (up from 3,100 companies from 48 countries last year). Seventeen countries, including Thailand, Japan, Italy, the USA, Turkey, and India, along with seven organizations like the International Colored Gemstone Association (ICA), formed collective pavilions.
The exhibition was structured around 10 themed pavilions focused on key market segments to help buyers easily find companies of interest. These included the ‘Hall of Fame’ showcasing top brands’ best products, the ‘Extraordinary Hall’ filled with premium and high-end jewellery, the ‘Antique & Vintage Jewellery Gallery’ for classic jewellery and watches, the ‘Designer Gallery’, ‘Exclusive Showroom’, and the ‘Jadeite Hall’.

Side Events and Design Trends

Side events included a colorful mini-parade and the display of award-winning pieces from the ’14th Hong Kong Jewellery Design Competition’ throughout the exhibition period. Professional seminars were also held to explore the latest jewellery trends and industry developments.

프리미엄 및 하이엔드 주얼리로 채워진 ‘Extraordinary 홀’(좌), 하이엔드 주얼리 브랜드

Led by the prominent Italian pavilion, the overall trend in exhibited jewellery designs featured high-quality pieces with oversized colored stone settings. Monochromatic designs in white gold or yellow gold were frequently seen, more so than combination designs.

Exhibitor Feedback: Praise and Critique

Despite the ongoing market downturn following the international economic crisis, the show’s scale expanded further. Feedback from participating companies was mixed.

“Our high-end jewellery is special and has high value, often purchased for collection. The business at the Hong Kong International Jewellery Show is very stable, attracting new buyers every year,”

said designer KAREN from ‘KAREN COLLECTION’ (a former Miss Asia), whose Hong Kong-based company exhibited in the Extraordinary Hall.

“Starting this year, we are newly focusing on watches, dedicating great effort to their design and production. This is our 10th participation in the March Hong Kong International Jewellery Show, and the number of buyers from mainland China increases annually. Thanks to Hong Kong’s economic recovery, we can conduct business smoothly even during the global economic crisis,”

said the representative of the ‘Michal wong’ brand, exhibiting in the Designer Gallery, praising the show’s international stature.

한국관 내 수출을 주도하고 있는 코아주얼리는 전시회 첫날부터 활발한 바이어 상담이 진행돼 수출실적을 올리며 국제 시장에서 한국의 위상과 입지를 강하게 남겼다
“Our products are designed in France and manufactured in Thailand. This is our 4th time participating. While we’ve exhibited for years, this is our first time in the Grand Hall. The ‘Hall of Fame’ mainly attracted general buyers, while the Grand Hall draws many high-end dealers. The location of premium pavilions at the Hong Kong International Jewellery Show seems critically influential. We intend to exhibit in the Grand Hall again next year,”

expressed the representative of the French brand TRIMORO.
Conversely, a representative from the Hong Kong company KUSION JEWELRY in the Designer Gallery voiced dissatisfaction:

“The Designer Gallery’s location in the corridor presents inconveniences. Since most buyers head into the main halls, this area requires more special signage compared to other product pavilions. Also, strong afternoon sunlight through the windows necessitates a solution.”
Strong Performance of the Korean Pavilion

The Korean Pavilion also saw a steady stream of buyers, showcasing its brilliant performance. A total of 33 domestic companies participated with 53 booths. The Korean Pavilion, formed under the Korea International Trade Association (KITA), comprised 28 companies with 48 booths, marking the largest participation ever for the March show.
Among the mounting products attracting numerous buyers, Korean mounting products stood out for their superior design and quality competitiveness compared to other countries.

디자이너 갤러리아에 부스참가한 싱가포르 브랜드 yang day(좌), 홍콩 브랜드 kusion(우) 제품
“Buyer response on the first day was similar to last year’s trend. Buyers favored mounting products in white gold and pink gold and showed great interest in lighter-weight designs. Buyers at the March show are particularly focused on new products,”

commented Kim Bae-seop, Chairman of JMC KOREA, the export business division of the Korea Jewellery Manufacturers Association.

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⏰ Published on: March 07, 2013