【Busan, South】Good Morning Baek Eye Hospital and D102 Sign Brand Alliance Agreement

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Editor’s Note

This article highlights a strategic brand alliance between Good Morning Baek Eye Hospital and diamond ring brand D102, leveraging their shared “102” identity for joint marketing.

Brand Alliance Centered on “102 Stories”

Good Morning Baek Eye Hospital (CEO and Head Director Lee Hyun-seok) and the diamond engagement ring brand D102 (CEO Kim Bong-guk) signed a brand alliance agreement titled “Together with 102 Stories” on January 2nd at Good Morning Baek Eye Hospital in Seomyeon, Busanjin-gu, Busan.

Starting from the first half of this year, both companies will utilize the common symbol (number) “102” in their respective brand identities (BI) to embark on joint brand marketing.

Through this alliance, Good Morning Baek Eye Hospital and D102 will conduct linked marketing campaigns containing 102 storytelling elements. As the first step, the two companies have decided to hold cause marketing events for the public good, targeting underprivileged groups and local alleyway commercial districts in the Busan area.

They also plan to actively support local cultural artists and organizations to revitalize regional cultural content. From a long-term perspective, they have planned to proceed with 102 long-term cooperative projects.

CEO Statements
“The number ‘102’ embodies Good Morning Baek Eye Hospital’s philosophy of building an ophthalmology clinic that lasts for a hundred years with the essence of a proper hospital. The meaning of 102 contained in D102 also seems to closely resemble our hospital’s intention. Like diamonds symbolizing eternal love, let’s create 102 happy stories together for the citizens of Busan.”

– Lee Hyun-seok, CEO and Head Director, Good Morning Baek Eye Hospital

D102 is a representative high-end engagement ring brand based in the Busan-Gyeongnam region, starting with its Nurien store in Beomil-dong, Busan, and expanding to Haeundae Centum City, Changwon, and Ulsan. It has perfected a diamond with 102 facets—the dream number of facets—by more precisely cutting and arranging the 58 facets of traditional brilliant cut diamonds.

In particular, D102 aims to be a socially trusted brand. All its diamonds are sourced from legal suppliers complying with the “Kimberley Process,” a system established by the United Nations to prevent diamonds from conflict zones from entering the international market and being used to fund wars or terrorism. The brand is preparing to open its 6th directly operated brand shop in Geoje, Gyeongsangnam-do, this February.

“For our company as well, ‘102’ is a special number that symbolizes the 102-faceted diamond, representing the dream number of facets. I hope this alliance becomes a stepping stone for both companies to grow to the next level.”

– Kim Bong-guk, CEO, D102

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⏰ Published on: January 03, 2014