Editor’s Note
This article highlights key trends in the foreign trade jewelry sector, noting sustained growth and the continued dominance of European and American markets. Sellers are advised to align their strategies with these regional best-sellers.
1. Sales Trend of DHgate’s Jewelry and Accessories Industry
The jewelry and accessories industry has achieved year-on-year growth for three consecutive years, with a 32% increase in 2015.
2. Country Distribution of Jewelry Orders
Top countries and their share in the jewelry industry: Sales are still dominated by European and American countries. Sellers should focus on best-selling items in Europe and America as the basis for product selection.
3. Order Value Range in the Jewelry Industry—Primarily B2B Small Wholesale Orders
Order range share: Small wholesale accounts for the highest proportion, highlighting the platform’s B2B characteristics. Meanwhile, DHgate’s B2B strategy will become the core strategy for 2016; testing began in March.
4. Sales Share of Secondary Categories in Jewelry and Accessories
Three Major Product Lines in the Jewelry Industry
FASHION JEWELRY: Changing consumer perceptions have gradually turned jewelry and accessories into daily necessities.
DIY JEWELRY: Rising demand for personalization drives the development of the DIY market.
FINE JEWELRY: Increased brand awareness and quality demands.
1. DIY JEWELRY among the Three Major Product Lines
Includes main categories: Loose beads, loose diamonds, loose gemstones, jewelry components and accessories, jewelry tools and equipment (sales share: 31%).
2. FINE JEWELRY among the Three Major Product Lines
Fine Jewelry: Sales share 22%. Fine jewelry, branded jewelry, and the significant increase in precious metal exports indicate huge development potential for fine jewelry (restricted entry category).
3. FASHION JEWELRY among the Three Major Product Lines
Fashion Jewelry: Refers to jewelry with a strong sense of fashion, at the forefront of international trends, and relatively fast updates, excluding fine jewelry and accessory components. Examples include bracelets, necklaces, rings, earrings, body jewelry, jewelry sets, brooches, etc.
1. Body Jewelry—Body Piercing Jewelry (Peak sales season from March to September)
Wedding shawl jewelry; beach waist chains, leg chains, belly button rings, ear cuffs (Pay attention to overseas music festivals and beach-themed concerts).
2. Anklets—Ankle Bracelets
Exhibit regular fluctuations with distinct seasonality; have shown steady growth in recent years.
3. Bracelets—Recruitment of Best-Selling Bracelets
4. PuraVida Bracelets
Braided bracelets with strings and accessories.
5. Lokai Bracelets
Silicone bracelets.
6. Charms Bracelets
7. Necklaces—Recruitment of Best-Selling Necklaces
Statement Necklaces: Product selection can reference red carpet and runway styles.
8. Sports Titanium Necklaces & Bracelets
Peak sales season from March to October; two orders exceeding $5,000 occur weekly; styles do not change significantly; these are Category B large-order products, recommended for bundle sales.
9. Ear Cuff—Full Ear Cuff Earrings
Search Keywords: Jewelry B2B Market Trends