【New York, US】Jewelry Companies Under Pressure Over Origin of Their Gems

Editor’s Note

This article highlights a critical transparency gap in the jewelry industry, where both consumers and major companies often lack knowledge about the origins of precious materials. As Human Rights Watch emphasizes, understanding the supply chain is a fundamental step toward ethical sourcing and accountability.

Jewelry Companies Under Pressure Over Origin of Their Gems

Do you know where the gold, diamonds, and other precious stones used to make jewelry come from? Not many consumers consider the human cost of their production or wonder about their origin. But what is most surprising is that many of the largest companies in the sector don’t either.

The New York-based human rights organization Human Rights Watch (HRW) launched a social media campaign to raise awareness about this issue.

“We want people to think about where jewelry comes from,” explained Jo Becker, director of the Children’s Rights Division at HRW, when consulted by IPS.
“And more importantly, we want people to tell that to the brands,” she emphasized.
“We want them to write, tweet, and call the big companies to pressure them to guarantee that their gold and diamonds do not come from places where human rights abuses are committed,” she explained.

The campaign is already a year old, but this month, the organization launched the hashtag #BehindTheBling on social media to reinforce its efforts.

“When we started the campaign, the big jewelry brands told us that consumers were not interested in responsible sourcing. We wanted to show them that was not the case,” explained Becker.
Naming and Shaming

At the time this article was written, the hashtag #BehindtheBling had been used 20,000 times on Twitter since the initiative’s launch earlier this month.

Additionally, about 6,000 letters were sent to jewelry companies demanding full transparency about their sourcing practices.

It was easy to know which companies to target because HRW released an internal analysis of the sourcing practices of the 13 largest jewelry and watch brands.

The organization compared each company’s practices for sourcing gold and diamonds and ranked them according to specific criteria, including efforts to assess and respond to human rights risks, establish traceability, and publicly report on company actions.

The results showed that some companies took considerable actions to address the risks of human rights violations in their gold and diamond supply chains, but others did not.

Most of the companies studied by HRW do not have full traceability for the gold and diamonds they acquire nor do they analyze the human rights situation, and many of them did not even supply the names of their suppliers.

Clearly, none of the companies were classified as “excellent.”

Only Tiffany & Co. was considered “strong” for taking significant measures to achieve responsible sourcing, while Bulgari, Cartier, Pandora, and Signet were rated as “moderate,” and four others fell into the “weak” or “very weak” category.

Slave Labor

HRW estimates that there are millions of people extracting gold or other gems on a small scale and in an artisanal manner. In many cases, the men, women, and children working in the mines are victims of human rights violations.

“They are paid almost nothing, they are in horrendous conditions, child labor is common; there is nothing glamorous about gold or diamonds extracted in that way,” emphasized Becker.

The latest data from HRW shows that there are more than one million children working in the mining industry worldwide, mostly in gold and precious stone extraction.

Many of the countries with extensive documentation on child labor are concentrated in West and Central Africa.

For example, in Sierra Leone, thousands of children and youth extract diamonds in exchange for a place to sleep, food, and work tools.

There are similar reports regarding Côte d’Ivoire, where children are victims of trafficking organizations and are brought to the country from neighboring Burkina Faso to extract gold artisanally.

HRW’s report on their situation describes living conditions similar to slavery.

Farai Maguwu doesn’t have to read about child abuse in African gold mines. As the executive director of the Centre for Natural Resource Governance, he has witnessed the horrors that many of these children endure.

Maguwu told IPS about “the growing problem for Zimbabwe” of having boys and girls working in artisanal mining under “deadly” conditions and often leaving school to fully dedicate themselves to stone extraction.
“I remember in 2012 I saw three young people returning from the Marange diamond fields. They told me they were washing stones when a tunnel collapsed and killed their friends,” he recounted.
“These stories are not rare, and the image of those boys will haunt me as long as I live,” he added.

The plight of child labor in mining is not just an African problem.

Myanmar (Burma) faced sanctions for putting rubies and other gems up for sale following allegations that the local mining industry used trafficked children. And reports of abuse have not ceased in that Asian country.

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⏰ Published on: February 28, 2018