【Paris, Franc】Jewelry Brand Djula Accelerates Its Growth

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Editor’s Note

This article details a significant investment in French jewelry house Djula by China’s Yuyuan Jewelry & Fashion Group, a Fosun subsidiary. The 26-million-euro deal for a majority stake aims to fuel the brand’s global and Chinese market expansion.

Investment from Chinese Group

The jewelry house Djula, founded in 1994 by Alexandre Corrot, announces the entry of Yuyuan Jewelry & Fashion Group into its capital with a 55.4 percent stake. A subsidiary of the Chinese group Fosun, the company will invest 26 million euros to accelerate the development of the house in China and internationally.

Founder’s Statement
“To make Djula a global brand, it had become essential to establish a presence in Asia and to rely on a financial partner capable of allowing us to benefit from its connections and its understanding of the local consumption patterns,” explained Alexandre Corrot, the founder and artistic director of the house, in a statement.
“Fosun, through its subsidiary Yuyuan Jewelry & Fashion Group, quickly emerged as the most obvious partner; its knowledge of the lifestyle sector globally and its strength in China quickly convinced me. Our project now is to open about fifteen boutiques in the next twelve months in major Chinese metropolises to establish the brand.”
Current Presence

Djula currently has nine standalone boutiques in Paris, Cannes, New York, Los Angeles, and Doha, shop-in-shops at Galeries Lafayette and Harrods, and is present in over 80 points of sale worldwide.

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⏰ Published on: May 21, 2020