Editor’s Note
This article highlights a notable shift from social media influence to sustainable entrepreneurship, as Matilde Faria, daughter of football manager José Mourinho, launches her own eco-conscious jewelry brand.
Matilde Faria, the eldest daughter of coach Jose Mourinho (Tottenham), is venturing into the business world with the jewelry brand ‘MATILDE Sustainable Jewellery’.
The 24-year-old, who holds a Master’s degree in Fine Arts from the University of Buckingham, is a fashion influencer with over 33,000 followers on Instagram and will launch her own ‘made in Portugal’ jewelry brand next December.
Matilde does not want to renounce her origins and, after captivating a legion of followers on social media, has decided to take the plunge and set up her own company with which she hopes to take the ‘made in Portugal’ brand around the world, just as her compatriot Cristiano Ronaldo has done.
Matilde Faria became a full-fledged “influencer” two years ago after sharing her styles and travels around the world on Instagram.
