Editor’s Note
This article examines the snack bar market’s positioning as a convenient nutritional solution, highlighting its appeal to health-conscious consumers seeking weight management and specific dietary benefits.
Snack bars are often positioned as convenient nutritional solutions for snacks or meals. By offering products that help consumers burn fat, supplement nutrition, and manage calories, the snack bar segment is perceived as helping consumers manage their weight. These products appeal to health-conscious consumers and those aiming to achieve specific health goals.
Product consumption is increasing because it can meet many nutritional needs, such as low salt, low cholesterol, low sugar, or sugar-free levels.
The purpose of this research is to analyze the global cereal bar market through a series of questionnaires and find answers to business questions such as:
– What are the leading products in the market?
– What are the key industry trends in the global cereal bar market?
– What are the main drivers of the industry?
Survey Period: August 25, 2022 – October 1, 2022
Survey Agency: Market Insights Reports
House Survey
Respondents: 500 key opinion leaders and corporate and customer end-users.
We conducted a questionnaire asking various questions about the technology and prices used for end-use.
Number of valid responses: (500)
Survey method: 100 telephone surveys, 400 internet surveys
Survey targets: Sales companies, cereal bar end-use end-users.
During the survey, we found that the introduction of gluten-free, sugar-free, and non-GMO product variations without additives or preservatives is driving the industry.
The industry is further driven by increased participation in physical activities by individuals, especially the younger population.
This can be attributed to the fast-paced lifestyle led by the masses, in addition to rising consumer disposable income levels.
Concurrently, with increasing individual health awareness, the intake of products made using organic and natural ingredients is rising.
Our research indicates that cereal bars are healthy and nutritious foods eaten as meal replacements to increase energy, manage weight, increase muscle mass, enhance digestion, and strengthen bones. There are several ingredients used to formulate these bars, such as cornstarch, biscuits, oats, rice, milk, and edible adhesives. Among other essential nutrients, they contain iron, starch, fiber, protein, antioxidants, phosphorus, potassium, vitamins, and minerals. Furthermore, they help suppress appetite and provide additional energy during endurance activities.