【日本】Porridge Market: Production Growth, Demand, and Business Outlook from 2022 to 2028

Editor’s Note

This article is based on a press release detailing a market insights report on the porridge industry from 2016 to 2022.

Market Insights Report Press Release

A survey was conducted to understand the overview of the porridge market from 2016 to 2022.

What is Porridge?

Porridge is a popular breakfast cereal dish. It is made by grinding, crushing, or chopping starchy grains and mixing them with water or milk. To make sweet cereal, additional flavorings such as honey, dried fruits, sugar, or syrup are added. To create a savory dish, spices and vegetables are combined.
Porridge contains beta-glucan and fiber, both of which help prevent cardiovascular disease, constipation, and regulate bowel movements. The consumption of porridge is beneficial as it is nutritious, contains dietary fiber, provides a healthy meal, and prevents consumers from overeating.

Research Objective

The objective of this research was to analyze the global porridge market through a series of questionnaires and find answers to business questions such as:
– At what price do people generally purchase products for retail?
– What are consumer preferences in the porridge industry segment?
– What is the rising demand from the food industry?

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Survey Overview

Survey Period: August 25, 2022 – October 1, 2022
Survey Agency: Market Insights Reports
House Survey:
Target: 500 key opinion leaders and corporate and customer end-users.
A questionnaire with various questions about the technology and prices used for end-use was conducted.
Number of Valid Responses: (500)
Survey Method: 100 telephone surveys, 400 internet surveys

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Survey Subjects: Sales-related companies, porridge end-use end-users.

Some Questions Asked to Respondents

What type of porridge?

“Answer: Our survey found that oats are the most popular source for porridge due to their high fiber content and nutty flavor.”

Through which distribution channel do you purchase porridge?

“Answer: As we wanted to understand how people purchase for porridge use, this was a key question for us. B2B, i.e., direct sales (40%), is primarily used for commercial demand, while B2C indirect sales (60%) such as hypermarkets/supermarkets, convenience stores, specialty stores, and online retail are used in a more general form. Hypermarkets and supermarkets are expected to hold the highest share due to easy access to a variety of products.”
Some Survey Findings

Our survey found that porridge is highly nutritious, contains dietary fiber, provides a healthy meal, and prevents overeating.
Furthermore, the main factors driving global demand for porridge are the increasing consumer demand for healthy food options and changing food consumption patterns.

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Another key finding is that porridge contains beta-glucan and fiber, both of which help prevent cardiovascular disease, constipation, and regulate bowel movements.

Other Key Conclusions and Points from the Report

According to our survey, during the assessment period, the availability of porridge in hypermarkets and supermarkets in urban and semi-urban areas is expected to increase. Additionally, interest in the origin of ingredients is growing, inspired by the desire of young people to consume nutritious foods to maintain health and lightness.

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⏰ Published on: December 19, 2022