Editor’s Note
This excerpt highlights key drivers in the tissue paper market, including rising hygiene awareness and demand for specialty and commercial-grade products.
A study was conducted to understand the overview of the tissue paper market for the period from 2016 to 2022. Tissue paper products are commonly used for hygiene and sanitation. With increasing awareness of personal and sanitary hygiene, the popularity of pulp-based sanitary products is rising. The development of specialty tissues such as glazed, premium decorative and printing grades, and the increasing demand for tissue paper products in commercial and complex structures are expected to drive the tissue paper market. Tissue paper is primarily used in the catering industry for packaging and takeaway products. Developing countries in the APAC region hold high market growth potential as rapid urbanization and increasing disposable income are changing consumer purchasing behavior and shopping habits.
The objective of this research was to analyze the global tissue paper market through a series of questionnaires and find answers to business questions such as:
– At what price do people generally purchase products for retail?
– How is tissue paper reducing its environmental impact?
– Who are the key players in this tissue paper market?
Survey Period: March 25, 2022 – August 1, 2022
Survey Agency: Market Insights Reports
House Survey:
Target: 500 key opinion leaders and corporate and customer end-users.
A questionnaire with various questions about the technology and price used for the final application was conducted.
Number of Valid Responses: (500)
Survey Method: 100 telephone surveys, 400 internet surveys
Survey Targets: Sales-related companies, tissue paper-using end-users.
What are the types of tissue paper?
What are the applications of tissue paper?
What are the main purchase channels for tissue paper?
Our survey found that the increasing number of nuclear families and high urbanization rates are boosting sales of disposable sanitary products, pushing up market demand.
Increased government initiatives to develop eco-friendly, environmentally friendly, and sustainable consumer products are expected to increase demand for biodegradable tissue paper products.
Increased investment by key companies to launch new eco-friendly and sustainable products is expected to further boost industry sales.
Our survey indicates that tissue paper production is surging due to increasing applications in hygiene and personal care. Depending on the product type, such as toilet paper, paper napkins, paper towels, and facial tissue, the tissue paper industry requires raw materials like Bleached Softwood Kraft Pulp (BSK), Birch Hardwood Kraft Pulp (BHK), High-Yield Pulp (HYP), and specialty and packaging tissues. Growth in the tissue paper market is being driven by rising health and hygiene concerns in developing countries.