Editor’s Note
The latest brand valuation data reveals a clear divergence in consumer spending. While luxury and sportswear brands continue to see robust growth, the fast-fashion sector is contracting. This report highlights the shifting priorities and enduring power of premium labels in the current market.
According to the annual brand value ranking report released by UK-based brand valuation consultancy Brands Finance, Nike retained the top spot with a value of $33.2 billion, a 9% increase from the previous year. Following Nike were luxury brands that have been on an upward trend since the pandemic, with Louis Vuitton ranking second, Gucci third, and Chanel fourth.
Among the 50 apparel brands, the value of luxury brands rose from $103 billion last year to $125 billion this year, a 29% increase. Sportswear brand value increased from $68 billion to $74 billion, up 10%. In contrast, the value of fast fashion brands decreased from $44 billion to $41 billion, a 7% drop.
Sportswear brands, besides Nike, included Adidas with a 2% increase to $14.6 billion, Puma with a 13% increase to $4.5 billion, and Lululemon with a 28% increase to $4.2 billion. Notably, Skechers and China’s Li-Ning saw the highest growth among the 50 brands, with increases of 68% to $3.2 billion and $2 billion, respectively. Fila also rose six places from 34th to 28th.
Among luxury brands, Louis Vuitton, with a 58% increase to $23.4 billion, pushed Gucci, which saw a 16% rise to $18.1 billion, to third place. Additionally, Armani entered the top 50 list with a 9% increase to $3.3 billion. Boss (split from Hugo Boss into two brands) rose 54%, Bottega Veneta 25%, and jewelry brand Van Cleef & Arpels rose 37%, each valued at $1.7 billion.
In fast fashion, Zara decreased 1% to $13 billion, H&M increased 3% to $12.7 billion, Uniqlo fell 27% to $9.6 billion, and Primark dropped 10% to $2.2 billion.
Consequently, Zara fell from 6th to 7th place, Uniqlo dropped from 7th to 10th, while H&M maintained its 8th position from last year. Among luxury brands, Hermès rose from 10th to 6th place.
Meanwhile, Dior retained its position as the strongest brand in terms of competitiveness for the second consecutive year.