Editor’s Note
This article announces the upcoming Japan Jewellery Fair (JJF), the country’s premier international trade event for the industry, set to take place at Tokyo Big Sight.
Japan’s largest international jewellery trade show for the precious metals and jewellery industry, the Japan Jewellery Fair (JJF), will be held at Tokyo Big Sight, co-organized by Informa Markets Japan and the Japan Jewellery Association.
Japan Jewellery Fair 2022, returning to Tokyo for the first time in three years, focuses on the themes of “TRADE”, “CHECK”, “CONNECT”, and “LEARN”. It aims to achieve fruitful business negotiations, market development and expansion, and nurturing the next generation, thereby revitalizing the domestic jewellery industry in collaboration with the Japan Jewellery Association.
Japan Jewellery Fair (JJF) has been held as an “international jewellery trade show by the industry, for the industry” at the optimal timing for sourcing ahead of the Christmas and year-end sales season. It is a major event for the jewellery industry, bringing together retailers nationwide with jewellery manufacturers and distributors. This professional exhibition, where one can examine products, engage in thorough negotiations, and make purchases, presents an excellent opportunity to source quality goods.
JJF brings together a diverse range of trending products, including high-quality, affordable light jewellery from fine jewellery manufacturers, fashion jewellery for the apparel & fashion industry, as well as genderless jewellery, wedding jewellery, men’s jewellery, and e-commerce compatible products.
JJF is well-received not only as a trade and sourcing exhibition but also as a venue for gathering the latest information. Cutting-edge industry trends from product development to sales strategies, both domestic and international, are disseminated through seminars and events. All of the over 10 planned sessions are free to attend, and advance registration, which began on July 13, is expected to fill up quickly. Seminar and event information can be found on the Japan Jewellery Fair 2022 official website.
The Japan Jewellery Fair, a joint project with the Japan Jewellery Association which leads the Japanese jewellery industry, gathers industry leaders. It is trusted not only as a “venue for business negotiations” and a “place for information gathering” but also as a new platform for business matching.
Japan Jewellery Fair is well-received not only as a trade and sourcing exhibition but also as a venue for gathering the latest information. Numerous seminars with immediately applicable content, ranging from sales strategies to technical aspects, will be held! The latest industry trends from various experts will be shared through seminars and events again this year.
Furthermore, Anne Mika, who has been appointed as a JC Ambassador, will appear at the Jewellery Coordinator Customer Service Contest (held on September 1) hosted by the Japan Jewellery Association! In the talk show, she will speak broadly about the appeal of Japanese jewellery and points to consider in customer service.
A matchmaking event utilizing the WeChat platform owned by Informa Markets’ China office will also be implemented at JJF2022, hosted by JETRO (Japan External Trade Organization). 19 companies actively seeking proposals for buyers in mainland China will conduct live streams from their respective exhibition booths to over 36,000 WeChat followers (overseas Chinese buyers) and Chinese buyers residing in Japan living in the Tokyo metropolitan area and three surrounding prefectures.
Regarding this initiative, Christopher Eve, Representative Director of Informa Markets Japan, the organizer of JJF, commented as follows:
Through holding the exhibition, Japan Jewellery Fair aims to fully recognize its responsibility and impact on the environment, society, and economy, and to contribute to promoting and enhancing sustainability in the jewellery industry. In 2022, it is undertaking the following initiatives:
1. Disseminate information about human resource development in the jewellery industry and SDGs initiatives through seminars held at the venue and online seminars.
2. Collection of PET bottle caps.
3. Collection of air cushioning material “Puchi Puchi”.
4. Production of printed materials using environmentally friendly ink and paper.
5. Walk the World.
Name: Japan Jewellery Fair 2022 (JJF2022)
Dates: August 31 (Wed) – September 2 (Fri), 2022, 10:00 – 18:00 (until 17:00 on the final day)
Venue: Tokyo Big Sight, East Hall
Organizers: Informa Markets Japan, Japan Jewellery Association
Supporting Organizations: Ministry of Economy, Trade and Industry; Japan External Trade Organization (JETRO); Japan Chamber of Commerce and Industry; Japan Pearl Promotion Association; Japan Jewellery Designer Association; Platinum Guild International; Japan Gold Bullion Distribution Association; Japan Watch Importers Association; All Japan Watch, Jewellery & Eyewear Retailers Association; Japan Direct Marketing Association; Japan Men’s Fashion Association.
