Editor’s Note
This article provides a concise overview of the key drivers shaping the global kids apparel market, highlighting the enduring preference for cotton materials and the significant impact of demographic shifts, urbanization, and the rise of e-commerce.
A survey was conducted to understand the overview of the kids apparel market from 2017 to 2023. Kids apparel primarily uses cotton materials that are easy to wash, with minimal shrinkage and color fading. Parents also appreciate the soft and natural feel of cotton against their children’s skin. Demographic changes are one of the most important factors for the children’s clothing market. Rapid urbanization leads to retail expansion, and e-commerce is also increasing worldwide.
The tendency to purchase branded products for children is particularly strong among parents in large cities. Increases in parents’ disposable income, media coverage, peer pressure, and children’s brand awareness are driving the growth of the global kids apparel market.
The objective of this survey was to analyze the global kids apparel market through a series of questionnaires and find answers to business questions such as:
– At what price do people generally purchase products for retail?
– What are consumer preferences within the kids apparel industry segments?
– What is the rising demand from the consumer industry?
Survey Period: November 25, 2022, to January 5, 2023
Survey Agency/Contractor: Market Insights Reports
Survey Subjects: 500 key opinion leaders and corporate and customer end-users.
A questionnaire asking various questions about the technology and prices used in the final application was conducted.
Valid Responses: 500
Survey Method: 100 telephone surveys, 400 internet surveys
Survey Targets: Sales-related companies, end-use end-users of kids apparel.
Question: What are the types of kids apparel?
Question: Who are the end-users of kids apparel?
Question: What are the main channels for purchasing kids apparel?
Our survey found that the casual type is in higher demand than other types.
Furthermore, an increase in newborns is expected to drive demand for this product. Additionally, the growing influence of social media on the younger generation may promote industry advancement.
Moreover, consumers are always willing to switch to new products and brands to gain maximum satisfaction from consuming high-quality products and make strategic decisions related to product pricing.
Other important conclusions and points from the report:
According to our survey, the production of kids apparel is surging due to increased application among consumers. Thanks to digital media and other sources, consumer awareness of products and services and their benefits is increasing. Consumer demand for kids apparel is rising.
