Editor’s Note
This article previews the exclusive launch of Breitling’s Premier line at a Seoul luxury retailer, highlighting timepieces named for the brand’s founding family. The event underscores the continued demand for high-end watches in key Asian markets.

A staff member introduces the ‘Premier B21 Chronograph Tourbillon 42 Gaston Breitling (left in photo)’, ‘Premier B21 Chronograph Tourbillon 42 Willy Breitling (center in photo)’, and ‘Premier B21 Chronograph Tourbillon 42 Léon Breitling’ at the Blancpain store on the 2nd floor of Hyundai Department Store’s Trade Center branch in Gangnam-gu, Seoul. [Photo=Hyundai Department Store]
Hyundai Department Store announced on the 25th that it will hold a ‘Luxury Watch & Jewelry Fair’ at its Trade Center branch until the 3rd of next month.
Eighteen overseas luxury watch and jewelry brands, including Breitling, Blancpain, Piaget, and Fred, are participating in the event.
During the fair, Breitling will showcase its Premier line’s Tourbillon collection and Top Time collection. Representative products include the ‘Premier B21 Chronograph Tourbillon 42 Willy Breitling’ (around 90 million KRW), ‘Premier B21 Chronograph Tourbillon 42 Léon Breitling’ (around 70 million KRW), and ‘Premier B21 Chronograph Tourbillon 42 Gaston Breitling’ (around 70 million KRW).