Editor’s Note
This article is based on a report by Watch Pilot analyzing global Google search data. Pandora’s position as the “most desired” brand is defined by this specific metric of annual search volume.
According to a recently released internet search report, Pandora has been crowned the most desired jewelry brand among women worldwide.
Based on Google search data and analysis by Watch Pilot, the global jewelry brand Pandora has taken the top spot as the most desired jewelry brand, surpassing famous global designer brands.
The Danish jewelry company, famous for its charm bracelets, recorded 164 million annual internet searches in 2023, securing first place ahead of Gucci, which had 66.9 million annual searches.
The top 10 jewelry brands by search volume were followed by Dior (52.9 million), Chanel (41.2 million), Swarovski (38.9 million), Vivienne Westwood (31.1 million), Cartier (28.9 million), ARKET (10.1 million), Bulgari (7.2 million), and Mejuri (5.1 million).
The Watch Pilot report also selected the Czech Republic, with over 23 million annual searches, as the country most obsessed with jewelry in the world. The most desired jewelry brand among Czech customers was Pandora, followed by Swarovski and Gucci.
Poland ranked second as the country with the most jewelry brand searches, recording over 166,000 searches per 100,000 people. Pandora was the most searched jewelry brand in Poland, with approximately 23.3 million searches alone.
The remaining top five countries were the United Kingdom, Australia, and Luxembourg, with a total of over 63.5 million searches conducted.
Meanwhile, the country that searched for jewelry brands the least was South Korea, with only 2,422 searches per 100,000 people and a total search volume of approximately 1.3 million.
By category, the Van Cleef & Arpels bracelet, searched 4.9 million times in 2023 alone, was selected as the most desired jewelry item in the world. The most popular handbag was the Dior Saddle, searched 2.6 million times, making it the most coveted accessory.