Editor’s Note
This article discusses the upcoming auction of the “Eternal Pink,” a record-breaking 10.57-carat diamond. Its estimated value of over $35 million would set a new benchmark for pink diamonds at auction.

Sotheby’s has revealed that it will auction the most vivid pink diamond ever to come to market – the Eternal Pink. This pink diamond is estimated to be worth over $35 million, which would make it the most valuable purplish-pink diamond ever auctioned. This unique stone is cushion-cut, weighs 10.57 carats, is graded Internally Flawless, and is of Fancy Vivid Purplish Pink color. Its estimated value corresponds to the highest price per carat ever achieved for a diamond or gemstone, at $3,311,258.

Natural colored diamonds, regardless of their size, color, or intensity, have always held a particular allure due to their extreme value and rarity, but this diamond truly stands out from almost all that have come before it. The Eternal Pink is considered “the quintessence of pink.” The gem possesses an unparalleled color and brightness that are utterly captivating and fascinating, with a certain aura that has been described by experts as sparkling to the human eye.

Sotheby’s is no stranger to the world’s rarest and most valuable gems. The Eternal Pink will also challenge the record price per carat for a diamond or gemstone ever sold at auction, set by The Williamson Pink Star, an 11.15-carat Fancy Vivid Pink Internally Flawless diamond, sold at Sotheby’s in October 2022 for $5,178,124 per carat. The CTF Pink Star, a 59.60-carat oval Fancy Vivid Pink Internally Flawless diamond, was also auctioned by Sotheby’s. Its sale price of $71.2 million makes it the most expensive gemstone ever sold at auction.
The 23.78-carat rough diamond that gave birth to The Eternal Pink was discovered by De Beers at the Damtshaa mine in Botswana, and it took six months of intense work by Diacore’s team of artisans to shape it into an exquisite cushion cut, optimizing the diamond’s electric “bubblegum” color to reach its full potential.

When it comes to evaluating the value of diamonds using the 4Cs, color reigns supreme and stands out from all other criteria in the case of colored diamonds. Surprisingly, colored diamonds account for less than 3% of all diamonds examined by the Gemological Institute of America (GIA), making them truly unique and rare. Among colored diamonds, pink diamonds are considered the rarest and most sought-after. Interestingly, the exact cause of the highly coveted pink hue in diamonds remains largely a mystery. Unlike other colored diamonds whose color is due to elements such as nitrogen or boron, the origin of the pink hue is not completely explained by diamond experts.