Editor’s Note
Cartier joins the festive season with a cinematic short film directed by Academy Award-winner Damien Chazelle. Shot at its historic Paris boutique, the film stars a cast of young musical talents, marking the jeweler’s entry into this year’s holiday campaign landscape.
The jeweler unveils a year-end film shot at its famous Rue de la Paix boutique. Directed by Damien Chazelle, it features a troupe of young musicians portrayed by Deva Cassel, Aliocha Schneider, and Nadia Tereszkiewicz.
The holiday season is officially open. In recent days, major luxury houses have been competing in creativity, unveiling their year-end campaigns to celebrate the magic of Christmas and this symbolic period for the luxury sector. Following Dior and Louis Vuitton, it is now Cartier’s turn to immerse us in winter enchantment with a film directed by Damien Chazelle.
The Franco-American director of “La La Land” and “Whiplash,” whose signature style and inimitable rhythm are evident in this one-minute clip, introduces us to a young group of musicians.
The meeting point is set at 13 Rue de la Paix, at the heart of Cartier’s iconic address, which reopened in 2022 after major renovation work. An enchanting setting serves as a springboard for an equally impressive cast.
Playing the musicians who marvel at the window display and then joyfully stroll through the luxurious boutique are notably Deva Cassel, one of the most influential French models of the moment and daughter of Monica Bellucci, along with actors Aliocha Schneider and Nadia Tereszkiewicz.
This musical film is also an opportunity to celebrate the house’s greatest collections. On Nadia Tereszkiewicz, enhanced by a form-fitting red dress and matching high heels, one can see, for example, the “Juste un clou” bracelet in yellow gold and diamonds, the “Grain de café” ring and necklace in yellow gold, grey gold, and diamonds, as well as the “Baignoire” watch, presented here in a mini version and yellow gold.
Deva Cassel, ultra-chic in a black pantsuit and tie, notably wears a “Juste un clou” bracelet paved with diamonds, a “Clash” ring on her left hand, and a “Trinity” ring on her right, accompanied by an assembly of several versions of the famous “Love” bracelet.
Aliocha Schneider, in black trousers and a grey satin shirt, sports a “Santos” watch in steel, as well as a cushion-shaped “Trinity” ring and necklace. In the boutique, one can also glimpse pieces from the “Panthère” collection or the “Faune en flore” necklace in the shape of a crocodile.