Editor’s Note
This article highlights Louis Vuitton’s latest foray into high jewelry with the LV Diamonds collection. Led by Artistic Director Francesca Amfitheatrof, the launch represents a significant moment where heritage luxury meets avant-garde design, promising to reshape expectations within the industry.

Paris, February 2, 2024, France – Estimated reading time: 4 minutes
In a world where luxury and innovation often go hand in hand, Louis Vuitton has once again pushed the boundaries of creativity with the launch of its new jewelry collection, LV Diamonds.
Designed by the visionary Francesca Amfitheatrof, Artistic Director of jewelry and watches for the House, this bold series pays tribute to the timeless brilliance of the diamond through an exclusive and avant-garde cut: the LV Monogram Star.
Inspired by the famous Monogram flower created in 1896 by Georges Vuitton, the LV Monogram Star cut is the result of several years of intense research and development.

With its 53 facets – fewer than the usual 57 of a brilliant-cut diamond – each stone is cut and polished by hand for unparalleled brilliance.
This technical feat, which defies the conventions of traditional diamond cutting, illustrates not only exceptional craftsmanship but also Louis Vuitton’s relentless desire to push the boundaries of what is possible.
The collection consists of 22 contemporary pieces, from dazzling solitaires to delicate wedding bands, all crafted with the utmost precision.
Each creation carries the essence of the House, transforming the iconic V and the Damier pattern into sculptural elements of breathtaking beauty.
From rings to pendants and earrings, each piece of jewelry is designed to be a personal talisman, a symbol of shared emotions and accomplishment.

It is not only aesthetics that put Louis Vuitton in the spotlight, but also its commitment to traceability and responsibility.
Each diamond in the LV Diamonds collection is accompanied by an innovative digital certificate, developed in partnership with the Aura Blockchain Consortium, offering total transparency on the origin of the precious stone.
From its extraction to its transformation into jewelry, the journey of each diamond can be followed step by step, thus establishing a new standard of excellence in the industry.
With this collection, Louis Vuitton not only celebrates the splendor of the diamond but also commits to ensuring its ethical provenance and traceability.

LV Diamonds is a collection that speaks of boldness, beauty, and integrity, reflecting the universal radiance of the diamond as well as the innovative spirit that has characterized Louis Vuitton since its foundation.
Photo credits: Louis Vuitton