Editor’s Note
This article highlights a significant step in luxury goods transparency. Louis Vuitton’s new jewelry collection, backed by blockchain certification, offers verifiable traceability for its diamonds—from mine to market. While currently limited to primary stones, this initiative by the LVMH-led Aura Consortium points to a broader industry shift toward authenticity and ethical sourcing that consumers increasingly demand.
Louis Vuitton has unveiled its latest fine jewelry collection in Paris. While currently applicable only to the main diamonds, this collection comes with a certificate containing information about every stage the diamond has passed through, from its mining location to where it was selected, polished, and set. This certificate utilizes technology from the Aura Consortium Blockchain, jointly developed by luxury companies including LVMH Moët Hennessy Louis Vuitton. Furthermore, owners can access a video introducing the rough diamond used in their jewelry.
As part of the G7 and EU’s ban on Russian diamond imports announced in 2023, the deadline for implementing traceability-based verification and certification is approaching on September 1st. Louis Vuitton is one of the brands that has taken the lead in disclosing detailed diamond traceability in time to meet this requirement.
Louis Vuitton’s traceability initiative was developed in conjunction with the “LV Monogram Star” cut, which took five years to conceive. The “LV Monogram Star” cut debuted in 2021 as part of a high jewelry collection. Inspired by the flower monogram created by George Vuitton in 1896, its production requires artisans with highly specialized skills. This cut is also recognized by the Gemological Institute of America (GIA) and is noted on GIA certificates.
The “LV Diamond” fine jewelry collection offers a wide price range, from under 1,000 euros (approximately 160,000 yen) up to a maximum of six figures.