Editor’s Note
Swarovski expands its reach into the Chinese market with the launch of its Galaxy Collection of created diamonds, following successful debuts in the U.S. and Japan. The official introduction was marked by an event at the brand’s Shanghai flagship store.
Shanghai, April 25, 2024 — Following the success of Swarovski’s Created Diamonds in the United States and Japan, the brand has officially announced the launch of the Swarovski Created Diamonds Galaxy Collection in China, with a launch event held at its Shanghai flagship store.
The launch event was attended by Swarovski CEO Alexis Nasard, the globally renowned gemological laboratory IGI (International Gemological Institute), as well as singer and actress Karen Mok and jewelry designer Wan Baobao, adding star power to the debut of Created Diamonds in China.
Swarovski CEO Alexis Nasard expressed confidence in the brand’s new collection at the launch event, stating:
The Swarovski Created Diamonds Galaxy Collection was designed by Global Creative Director Giovanna Engelbert. Inspired by the shimmering starry sky within a dome, her creations showcase the interplay of light and shadow in jewelry, echoing the birth of the universe, the wonders of distant galaxies, and the infinite energy of space. The Galaxy Collection includes 19 pieces, covering necklaces, rings, earrings, and bracelets. The meticulously cut Created Diamonds are dazzling and mesmerizing.
Swarovski Global Creative Director Giovanna Engelbert stated:
Swarovski Created Diamonds are crafted using the brand’s expertly cut lab-grown diamonds. Apart from their origin, each Created Diamond is 100% identical to mined diamonds in chemical, physical, and optical properties, fully demonstrating Swarovski’s mastery of light and shadow and dedication to craftsmanship.
The Swarovski Created Diamonds Galaxy Collection fine jewelry is made using renewable energy and 100% recycled gold and silver materials. Each Created Diamond set in the pieces is certified by IGI, strictly selected based on the 4Cs of diamond quality—Cut, Color, Clarity, and Carat Weight—to ensure high-quality Created Diamonds. Swarovski Created Diamonds expertly capture and reflect light, emitting a wondrous sparkle.
Since 1895, Swarovski has been renowned worldwide for its expert cutting, innovative craftsmanship, and exceptional design. Entering the fine jewelry market is a natural progression for this 129-year-old brand. In the future, Swarovski will continue to launch this new fine jewelry category in other major global markets, which is a key pillar of the brand’s LUXignite strategy.
The Swarovski Created Diamonds Galaxy Collection is now available in the Chinese market.
