Editor’s Note
This article examines how inflationary pressures are exacerbating consumer polarization within the jewelry sector, driving demand toward ultra-luxury brands while squeezing domestic market players.
As consumption polarization deepens due to high inflation, the phenomenon of ‘the poor getting poorer and the rich getting richer’ is becoming prominent in the jewelry market as well.
Demand is concentrating on ultra-luxury high-end brands, while domestic brands with relatively low recognition are struggling to avoid difficulties.
The primary reason cited for the struggles of domestic jewelry brands is the consumption polarization phenomenon caused by high inflation.
