Editor’s Note
This article explores the expanding luxury sector in Colombia, highlighting its role not only in consumer choice but also as a catalyst for job creation, innovation, and broader economic growth.
The luxury market offers great potential for the Colombian economy. It is increasingly present on the streets of the country’s main cities with items such as cars, clothing, footwear, jewelry, and watches. Beyond providing consumers with the highest quality products, this industry is also a significant driver for employment, innovation, and Colombia’s economic development.
One of the sectors that has gained the most strength in recent years is luxury jewelry, which has made one of Colombia’s most emblematic products the protagonist of its pieces: the emerald, recognized for its beauty, intense bluish-green color, and authenticity.
highlighted a spokesperson for Grupo Glauser, who added that this stone also represents “a new way of admiring life, beauty, nature, and love, leaving its past behind and presenting itself as an opportunity, opening doors for the country, development, and luxury.”
For the executive of Grupo Glauser, a brand expert in luxury and Swiss watchmaking and jewelry brands, with over 110 years of tradition in the country, this market also represents significant economic development for Colombia.
expressed Grupo Glauser.
For example, the entire jewelry process employs miners, designers, manufacturers, and sellers, as well as external companies that support brand marketing. This is a process that, in addition to strengthening Colombian identity nationally and internationally, also paves the way for new technologies and tools with international quality standards that elevate the sector’s technological development and professionalism, the company stated.
However, for the executive, the market still has many opportunities, including a growing middle class, luxury tourism, investor confidence (which can translate into foreign investment), the arrival of international brands, development and technologies, the production and export of luxury items, training and education, digitalization, business creation, increased social responsibility, and sustainability.
emphasized the company.
They also noted that they recently launched a new collection called Fura, with exclusive designs that capture the unique essence of Colombian emeralds, inspired by the cultural connection with the stone that has been a symbol of Colombia’s natural wealth and craftsmanship for over a century.
The development of this collection begins from the selection of the stones, design sketches, and manufacturing of the pieces, to customer service, explained Grupo Glauser, which seeks not only to highlight the beauty and rarity of these gems but also to offer exceptional pieces that reflect the unique essence of Colombia.
added Grupo Glauser, noting that the collection is accompanied by a professional certificate of international recognition.