Editor’s Note
This strategic acquisition by DAMIANI integrates ten established family-run boutiques into Rocca’s network, significantly expanding its direct retail presence for high-end jewelry and watches in Italy.
Recently, the Italian luxury jewelry and watch group DAMIANI announced the acquisition of a majority stake in the jewelry retail enterprise Damiano Parati. This move establishes a new company for its high-end jewelry and watch retailer Rocca, aiding Rocca in expanding its distribution footprint for high-end jewelry and watches.
According to the cooperation agreement, the DAMIANI Group will hold a controlling stake in the new company, while the Damiano Parati family will continue to contribute their decades of business expertise to its operations. This collaboration integrates the 10 boutiques operated by the Damiano Parati family into Rocca’s sales network, providing significant support for Rocca’s market expansion.
