Editor’s Note
This article highlights the latest collaboration between Desigual and French label Maitrepierre, a capsule collection channeling a 90s retro-futuristic vibe.
Spotted on actress Jenna Ortega at the Venice Film Festival and then on Rosalía during Paris Fashion Week, the brand Desigual is everywhere. It announces a new collection with Maitrepierre, the rising French label. The two brands are no strangers to collaboration, having worked closely together for two years. This time, the capsule includes two-tone dresses, extra-wide denim, and unique trench coats, reminiscent of the retro-futuristic aesthetic of the 90s. Available to shop from September 17.
One of Louis Vuitton’s signatures? A geometric pattern imagined by the brand’s founder and his son Georges to identify the house’s trunks at a glance. Since 1888, the famous Damier pattern has adorned handbags, wallets, and LV-stamped shawls. In 2024, the brand has decided to adapt it to a line of fine jewelry. Named—unsurprisingly—Le Damier, it includes necklaces, bracelets, rings, and earrings in yellow or white gold, with diamonds forming the iconic square.
Golden Goose’s specialty is its effortless sneakers, which go just as well with a tailored suit as with loose jeans. The Italian brand took advantage of Fashion Week to introduce the latest creations from its ready-to-wear line and its brand-new pair of sneakers during a theatrical performance at the Élysée Montmartre. Inspired by the 90s, it’s called the Forty2 and features exaggerated shapes. A double sole, two silver stars, and leather overlays for a success that promises to be XXL.
It didn’t take long for Hoka to become one of the references in running. The French brand, created in 2009, doesn’t just dominate major trail and road running events. It’s also the darling of fashionistas, who have adopted the technical sneakers from the sports equipment maker. The next pair on their wishlist? It comes from a collaboration with the American label Reformation and reinvents the Mach 6, Hoka’s iconic model, in beige, gray, or burgundy. Very chic.
History remembers Germaine Krebs under the name Madame Grès. A contemporary of Coco Chanel, the couturier established herself as the specialist of draping with sculptural creations that allow women to move as they please. The co-founder of Maison Alix is the subject of a book published by Rizzoli. Titled Madame Grès Couture Paris, it was written by her granddaughter, Anne Graire, and fashion historian Olivier Saillard. A beautiful object, blending archival photographs and an unpublished biography.
This autumn, Le Bon Marché celebrates Paris. Among the capital’s muses is Jeanne Damas, a French influencer turned fashion designer with her label Rouje. Until November, the brand is setting up its perfectly cut jeans and retro-inspired collections in a pop-up store that captures the aesthetic of café terraces. A world the young designer knows well: she grew up among the tables of Square Trousseau, a brasserie in the 12th arrondissement.
