Editor’s Note
Lotte Department Store is hosting an exclusive jewelry event at its Avenue L Jamsil branch, featuring a collection valued at approximately $30 million USD. This showcase targets high-net-worth clientele with luxury and exclusive pieces.

Lotte Department Store announced that it will hold a special jewelry collection event at its Avenue L Jamsil branch, featuring pieces with a total value of approximately 40 billion won (about $30 million USD). The event aims to showcase exclusive and luxury jewelry items to high-net-worth customers.
The collection is reported to include pieces from renowned luxury jewelry houses. While the provided search keyword mentions “Van Cleef & Arpels jewelry report,” the specific brands participating in the Lotte event are not detailed in the original content list. The event is part of the department store’s strategy to strengthen its luxury goods segment and attract premium shoppers.
This news item was listed among other retail and consumer-related headlines in South Korea, including price adjustments for sugar and flour, Dunkin’ Donuts price increases, and sales surges for thermal clothing during a cold snap. The Lotte jewelry event highlights the ongoing activity in the high-end retail sector.