Editor’s Note
This article highlights the competitive dynamics in South Korea’s lab-grown diamond market, where brands like Lloyd are aggressively pricing products to capture consumer interest. The launch of a 2-carat diamond at 1.59 million won reflects broader industry trends toward affordability and accessibility in sustainable jewelry.
Amidst steady growth in the lab-grown diamond market and intensifying competition among brands, Lloyd, a jewelry brand operated by E-World (a subsidiary of the E-Land Group focused on jewelry and theme parks), has launched a 2-carat diamond at a price claimed to be the first and lowest in South Korea.
The 2-carat diamond, launched by Lloyd to commemorate cumulative sales of 40 billion won for its lab-grown diamonds, is priced at 1.59 million won and will be available until the end of December.
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The 2-carat diamond ring features a sturdy straight band design, offering comfortable wear while maximizing the diamond’s characteristic light reflection. This enhances the product’s quality despite its reasonable price.
Lloyd first introduced lab-grown diamonds to the South Korean jewelry market in 2020. Last year, it launched a 1-carat diamond for 990,000 won, achieving sales of approximately 3,000 units over one year.
Particularly this year, Lloyd’s lab-grown diamonds of 1 carat or larger have shown significant growth, with cumulative sales increasing by over 111% compared to the same period last year.
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