Editor’s Note
This article announces a new collaborative auction event for luxury goods, highlighting a partnership between two specialized companies in the brand goods sector.
Valuence Japan Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Shinsuke Sakimoto), operator of the B2B brand goods auction “STAR BUYERS AUCTION,” announces that it will hold the “KINGRAM Luxury Store Auction” in collaboration with Best Buy Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; Representative: Hodaka Fukushima; hereinafter “Best Buy”), which operates the purchase specialty store “KINGRAM” and the luxury item flagship store “KINGRAM Luxury Store,” among others. The auction will commence on Tuesday, February 20, 2024, utilizing a new SaaS-type feature that allows partner companies to act as market hosts and conduct auctions.
The B2B brand goods auction “STAR BUYERS AUCTION,” which launched its service in April 2013, switched to holding auctions online from April 2020. This enabled auction operations unrestricted by location or time and has steadily expanded its scale by increasing partners both domestically and internationally. Furthermore, since March of last year, it began offering auctions via a new SaaS-type feature that allows member companies to act as market hosts and conduct auctions. This enables member companies acting as market hosts to list products for over 3,800 STAR BUYERS AUCTION partner companies*1, both domestic and international, without needing to gather buyers themselves.
This time, it has been decided to hold the “KINGRAM Luxury Store Auction” jointly with Best Buy Co., Ltd., which operates over 80 purchase specialty stores “KINGRAM” nationwide and the luxury item flagship store “KINGRAM Luxury Store.” Carefully selected products sourced from both stores will be listed in the auction. Items handled include brand goods such as Louis Vuitton and Chanel, watches like Rolex and Omega, jewelry from Van Cleef & Arpels and Cartier, and various other precious ornaments. The auction specializes in 80s-90s vintage items, with Louis Vuitton in particular expected to have a wide-ranging lineup.
*1 Number of STAR BUYERS AUCTION partner members as of November 2023.
