Editor’s Note
This article highlights a notable shift in the luxury resale market, as detailed in Rebag’s 2024 Clair Report. For the first time, Goyard has surpassed Hermès in brand value retention, underscoring the growing influence of celebrity culture and social media on consumer demand and secondary market pricing.
Recently, the US secondhand luxury consignment website Rebag released its 2024 annual secondhand luxury report, “Clair The 2024 Report.”
Each year, the Clair Report reveals the most significant trends in luxury resale and the impact of consumer demand on the market. This year, the report also touches on other key influencing factors, namely the influence of celebrities and social media.
The Clair Report uses the Clair tool to collect proprietary data and calculates the average value retention rate for leading luxury brands. It is worth noting that the value retention rates for all other brands analyzed this year have improved, with some handbag brands even achieving double-digit growth. Exciting investment opportunities exist for both traditional and emerging brands.
This year, Goyard’s value retention rate has surpassed that of Hermès for the first time.