Editor’s Note
This article previews Vicenzaoro, a major international trade fair for the jewelry and watchmaking sector. The event, running from September 6-10 in Vicenza, Italy, brings together key industry players. It highlights the scale of this global market, which reported revenues of approximately €725 billion in 2023 and is projected for continued growth.

The key players in jewelry and contemporary watchmaking will be represented from September 6th to 10th during Vicenzaoro at the Italian Exhibition Group’s Expo Center in Vicenza, Italy. This is a supply and production chain that generated approximately 725 billion euros in global revenue in 2023 and is estimated by leading market analysts to grow by an additional 5% by 2030.
From fine jewelry to components, semi-finished goods, creations in gold or silver, gemstones, diamonds, packaging, visual merchandising, and contemporary watchmaking: the September edition of Vicenzaoro is both a showcase for the trends that will be seen in store windows in 2025 and a one-stop-shop for professional operators, confirming the fair as one of the world’s three largest jewelry events.
Vicenzaoro is divided into communities or districts, each dedicated to a specific segment of the jewelry supply chain, featuring a total of 1,200 exhibiting brands.
– The ICON area offers high-end jewelry. Exhibiting companies here include Crivelli, Coin, Palmiero, Chantecler, Verdi, Misani, Nanis, Annamaria Cammilli, Gismondi, Staurino Fratelli, and the Morellato Group, which recently announced signing a licensing agreement for the production and distribution of Karl Lagerfeld brand jewelry and watches.
– The LOOK section presents the trendiest contemporary jewelry brands.
– CREATION is the district specifically for goldsmithing and the processing of components and semi-finished goods, such as chains, which are explored, embellished, and interpreted in various karat sizes and color possibilities. Companies like Alessi Domenico, Better Silver, Asolo Gold, Chrysos, Silo, Omega Art, Giordini, Alunno & Marcantoni, Neri Romualdo, Orosoffiato, Giordana Castellan, Peruffo, F.lli Bovo, D’Orica, Riccardo Orsato, Veneroso, Unoaerre, Femar, and Il Gioiello can be found here.

– Diamonds, gemstones, and colored stones will be the main attraction in the ESSENCE district, where Gruppo Miranda, Maison Garaude, Dayagi Diamonds, Metro Stones, and Gebrüder Meelis will be present.
– For an even more comprehensive offering, the EXPRESSION district presents solutions for the world of packaging and visual merchandising.
TIME is the district dedicated to contemporary watches and the entire watch industry. Prominent watch brands include U-Boat, Locman, Junghans, D1 Milano, Herbelin, and many newcomers like Paul Picot, Watch People, Jacques Philippe, and Marea. Vicenzaoro’s B2B offering for timepieces is complemented by the presence of watch brands within the Morellato Group, including Sector No Limits, Philip Watch, Lucien Rochat, and Maserati.
Private-label manufacturers like Bettinardi, Importime, and Chronovenice, accessory brands like Wolf and Leanschi, strap manufacturers like Bonetto Cinturini and GPF Straps, and movement manufacturers like Oisa 1937 round out the offering.
Vicenzaoro will also host international operator collectives such as HKJJA – Hong Kong Jewellery & Jade Manufacturers Association, India’s GJEPC – Gem and Jewellery Export Promotion Council, and Francéclat, the French committee for the economic development of the watch and jewelry industry.

From September 6th to 8th, in conjunction with Vicenzaoro, VO’Clock Privé will also take place. This is a publicly accessible event dedicated to contemporary watches, offering the latest market news, talks, and technical seminars for the community of watch enthusiasts.