Editor’s Note
This article explores the journey from childhood aspiration to entrepreneurial reality, highlighting how personal passion can evolve into a commercial venture. It serves as a reminder of the unexpected paths creativity can take.
Ana Vozmediano’s dream could be that of any girl. Since she was little, she imagined having her own jewelry brand with accessories that she herself conceived, designed, and created at home. This is far from the reality of many girls who set up “itinerant businesses” selling bracelets and travel through towns and city neighborhoods to earn extra money. What Ana never thought was that those very special designs she made years ago in her free time would be commercialized in the future and achieve tremendous success nationwide.
All of this is thanks to Lemoyne Concept, her online costume jewelry brand created from Zaragoza, which is a hit on social media. Ana Vozmediano has created from Zaragoza a costume jewelry firm that triumphs on social networks with handmade designs produced in different workshops across Aragon.