Editor’s Note
This article highlights Mini Diamonds (India) Limited’s strategic expansion of its in-house design portfolio to over 5,000 exclusive pieces. This move strengthens its integrated value chain, aiming to boost operational efficiency and market presence.
Mini Diamonds (India) Limited (MDIL) has expanded its in-house jewellery design portfolio to over 5,000 exclusive designs, marking a significant milestone in its value-chain integration strategy. The diverse collection includes rings, earrings, pendants, bracelets, and bridal sets. This achievement enhances MDIL’s operational efficiency, enabling faster sampling, improved production handoffs, and precise material planning. The company plans to showcase select creations at an exhibition in Ahmedabad on September 23-24, 2025. MDIL’s Chairman, Upendra N. Shah, emphasized that this milestone strengthens the company’s ability to respond to market demands while maintaining quality and cost discipline.
The extensive design library encompasses a wide range of jewellery pieces, including rings, earrings, pendants, bracelets, and bridal sets. These designs have been meticulously crafted by MDIL’s team of skilled and experienced designers, who draw inspiration from current market trends, client feedback, and comprehensive market analytics for both domestic and international markets.
This expanded design repository brings several operational benefits to MDIL:
Faster Sampling and Prototyping: The extensive library of ready-to-manufacture CAD/CAM assets allows for quicker sampling and prototyping cycles.
Improved Production Handoffs: The standardized specifications facilitate smoother transitions from design to production.
Precise Material Planning: Detailed design specifications enable more accurate material planning and inventory management.
MDIL plans to showcase select creations from its expanded portfolio at an upscale exhibition in Ahmedabad on September 23-24, 2025. The exhibition will be conducted through its fully owned subsidiary, Namra Jewels Pvt Ltd, offering a glimpse into the company’s design prowess and craftsmanship.
Upendra N. Shah, Chairman and Managing Director of Mini Diamonds (India) Limited, commented on this achievement.
This milestone is expected to strengthen MDIL’s position in the lab-grown diamond jewellery market:
Market Responsiveness: The extensive design library allows MDIL to swiftly adapt to changing market preferences and regional tastes.
Quality Consistency: Standardized specifications across the design portfolio ensure consistent quality in production.
Customization Capabilities: The company can now offer faster turnaround times for customized designs, catering to specific client needs.
Seasonal Readiness: With a broader selection and pre-season order capabilities, MDIL is well-prepared to meet festive demand and optimize pricing strategies.
As Mini Diamonds (India) Limited continues to advance its full value-chain integration strategy, this design milestone positions the company to better serve both domestic and international markets with enhanced reliability and efficiency in the competitive lab-grown diamond jewellery sector.
