【Copenhagen, 】Copenhagen Studios Launches with Jewelry and Watches

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Editor’s Note

This article details the strategic expansion of Copenhagen Studios, a subsidiary of the S.Oliver Group, into jewelry and watches through a new licensing partnership. The move signifies the brand’s evolution beyond its footwear origins.

Copenhagen Studios Launches with Jewelry and Watches

More than just shoes: Copenhagen Studios is expanding its range. Together with licensing partner pro/concept, the subsidiary brand of the S.Oliver Group is also adding jewelry and watches to its product portfolio.

The corresponding Time & Jewel collection was created in close cooperation between the two companies. The design language focuses on minimalist elegance combined with harmonious color schemes and functionality – inspired by the urban, creative spirit of Copenhagen.

The collection includes wearable everyday companions, striking statement pieces, and limited designs:

“With our first jewelry and watch collection, we are setting new impulses and creating another opportunity to experience the essence of Scandinavian simplicity,” says Managing Director Julian Rellecke.

With pro/concept, they have an experienced partner by their side: The family-run company has many years of expertise in the development, production, and marketing of jewelry and watch collections.

“The collection is the result of close cooperation and combines the clear design language of Copenhagen Studios with our passion for design, precision, and quality. The result is jewelry and watch pieces that reflect the urban zeitgeist in an elegant way. For us, this is the beginning of a long-term partnership on an equal footing – strong, innovative, and always in tune with the times,” says Eva Weisenseel, CEO of pro/concept Vermarktungs GmbH.

The Time & Jewel collection will be distributed from mid-September through selected retailers and online.

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⏰ Published on: September 12, 2025