Editor’s Note
This article highlights Piaget’s standout presence at the 2025 Watches and Wonders fair, emphasizing its innovative booth design and exceptional craftsmanship among over 60 top brands.
【Geneva, Switzerland, April 3, 2025】—— The “Watches and Wonders” fine watchmaking fair, the pinnacle event of the global watch industry, grandly opened in Geneva, Switzerland on April 1.
This year’s exhibition brings together over 60 top watchmaking brands, collectively presenting the crystallization of extraordinary craftsmanship and innovative design. On this dazzling stage, PIAGET became the focus of attention with its ingenious booth design and exceptional new products, showcasing its unique artistic expression in shape and form.
At this exhibition, PIAGET grandly launched a new jewelry watch series—the Sixtie Collection. Inspired by the bold aesthetics of the late 1960s, this series reinterprets the classic through a unique trapezoidal design, perfectly blending modern style with the brand’s exquisite watchmaking skills and goldsmith craftsmanship. It showcases PIAGET’s ultimate pursuit of detail and extraordinary interpretation of luxury.
To celebrate the launch of this new series, PIAGET specially invited renowned South Korean actress Gianna JUN (Jun Ji-hyun) to the watch fair, adding endless charm to the Sixtie Collection with her elegant temperament.
In addition, she paired it with PIAGET’s Essence of Extraleganza high jewelry earrings, as well as Possession series rings and bracelets. The overall look was noble and elegant, fully showcasing the softness and strength of women.
