Editor’s Note
This article highlights a positive shift for Jaipur’s jewelry industry, as demand from Europe and the Middle East helps counterbalance the impact of US tariffs. It also underscores two key consumer trends driving the market: a desire for personalized pieces and a growing emphasis on sustainability.
Jaipur. The impact of US tariffs on the country’s gems and jewelry sector is gradually diminishing. Jaipur jewelers have recently received a large number of orders at jewelry shows in Hong Kong and Europe, and now the commencement of one of the country’s largest jewelry shows, the Jaipur Jewelry Show (JJS), has brought smiles to jewelers’ faces. On the very first day of the show, which started on Friday, December 19, a record participation of foreign buyers was witnessed. Ajay Kala, Joint Secretary of JJS, informed that on the first day alone, more than 150 foreign buyers have arrived, and this number could exceed 800 in the next three days.
After the US tariffs, local jewelers showed good participation in foreign shows, the result of which is that jewelry demand from European and Middle Eastern markets has increased rapidly. Experts associated with the industry say that due to US tariffs, European buyers are viewing India as a stable and competitive sourcing destination.
Buyers are particularly placing orders for colored gemstone jewelry, polki, kundan-meena, diamond-studded, and lightweight fashion jewelry. Notably, India’s design variety, craftsmanship, and customization capabilities align with the needs of the European market.
Despite the decline in gems-jewelry exports to the US, exports of gems-ornaments increased by 27.8 percent to $2.64 billion in November. Jewelers say that in November 2025, along with increased demand from Europe during the festival season, good bookings at international jewelry shows also boosted gems-jewelry exports. Exporters participating in JJS say that given the participation of foreign buyers on the first day, it seems that this show could fetch foreign orders worth ₹1500 crore alone.
Taiwan: 45
Uzbekistan: 25
Dubai: 22
Nepal: 17
Hong Kong: 16
USA: 13
Oman: 9