Editor’s Note
This article outlines the structure of Club Peloton, a loyalty program designed to reward members for their engagement and consistency, rather than just their performance on the leaderboard.
Peloton describes the Club Peloton program as a way to “recognize and celebrate Members” for their activity and dedication, whether they are logging their very first workout or hitting a major milestone.
At its core, Club Peloton is built around points, levels, and rewards, as outlined below:
Points: Members earn points for workout days, streaks, milestones, programs, challenges, and community interactions. Importantly, points aren’t tied to leaderboard output; but rather, they reflect consistency and engagement rather than performance.
Levels: as points accumulate, Members move through tiers ranging from “Bronze” all the way to “Legend.”
Rewards: advancing through levels unlocks badges, early access to challenges or classes, apparel discounts, exclusive event invitations, and even instructor shoutouts.
Members do not need to do anything to opt into Club Peloton – they are automatically granted access into the program based on their existing membership. New members will automatically be part of it when they join as well.
There are a wide variety of ways to earn points in Club Peloton, such as:
Workout Days: 2 points for each day the member takes a Peloton class (whether through the digital app, hardware device, or Strength+ app).
Streaks: earn points equal to the weekly streak length (i.e. 3 points for a 3 week streak) and double points for annual streaks (for example, a 52-week streak earns 104 points).
Milestones: Points equal to the member’s milestone count, with bonuses for branching into multiple modalities (10% boost for milestone in second activity, and 20% boost for third or more). For example, if you stick solely to cycling, your 50 Rides Milestone will earn you 50 points. Add strength training into the mix, and your 50 Strength Workouts Milestone bumps up to 55 points. Expand even further into yoga, and your 50 Yoga Workouts Milestone will net you 60 points.
Progress: earn points for completing programs, personalized plans, and challenges. You earn 2 points for each week of a program, 1 point per week for doing a personalized training plan, and 10 points for each challenge you do.
Community: encourages members to stay connected by sending high fives, joining live classes, and engaging in Teams. You can earn 1 point per week for each of those activities.
Peloton notes that points update almost instantly after qualifying activities and do not expire as long as a Member’s subscription remains active.
There are 11 total levels in Club Peloton, spanning Bronze, Silver, Gold, Champion, and Legend:
Bronze I, II, III: 0-99 points
Silver I, II, III: 100-1,999 points
Gold I, II, III: 2,000-14,999 points
Champion: 15,000-29,999 points
Legend: 30,000+ points
The exact points needed for each level are:
Bronze I: 0–24 points
Bronze II: 25–49 points
Bronze III: 50–99 points
Silver I: 100–199 points
Silver II: 200–899 points
Silver III: 900–1,999 points
Gold I: 2,000–3,999 points
Gold II: 4,000–5,999 points
Gold III: 6,000–14,999 points
Champion: 15,000–29,999 points
Legend: 30,000 points and above
New Members start out at Bronze I with 5 welcome points. For existing members, Peloton has gone through your entire workout and activity history, and backdated any points you would have earned – so many members should find themselves at higher tiers of Club Peloton as soon as it becomes active for them.
Club Peloton levels and points are visible in the Peloton App and on Peloton hardware. Members can view their detailed point history through their profile in the app. At this time, the Peloton website does not support viewing your point history. The app will also show you on what dates you unlocked the various levels of Club Peloton.
The higher the Club level achieved, the more recognition and perks members have access to. Possible perks Peloton has teased includes:
Early access to certain challenges and on-demand classes
Instructor shoutouts and milestone callouts
Invitations to exclusive events
Discounts on apparel and accessories