Editor’s Note
This article reports on a social media post by Bulgari’s CEO congratulating actress Zhao Lusi. The original post contained additional personal commentary. We have focused our reporting on the factual announcement.
The CEO of Bulgari posted a message congratulating actress Zhao Lusi on her selection as one of the world’s most beautiful women. The post expressed strong admiration, with the CEO stating, “I simply adore Zhao Lusi.”
The CEO also shared candid, unretouched photos of Zhao Lusi without any beauty filters, highlighting a preference for natural images. A social media user commented, “As everyone knows, foreigners don’t photoshop their pictures.”
The CEO’s social media activity extends to other brand ambassadors. For Korean singer Jang Won-young, the CEO posted in Korean on Instagram, to which Jang replied in Italian:
“Grazie! Vi voglio bene” (Thank you! I love you all)
This interaction sparked discussions online about the nature of the brand partnerships.
The CEO reportedly posted another message specifically thanking Zhao Lusi, with a user noting, “Bulgari not only acknowledged her but the CEO posted again to thank Zhao Lusi.”