【中国台湾】Jang Wonyoung and Anne Hathaway Join the BVLGARI Family! Standing Alongside Jolin Tsai, Lisa, and Over 20 Other Celebrities

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Editor’s Note

This article announces Anne Hathaway’s appointment as BVLGARI’s global ambassador, highlighting her debut appearance in the brand’s high jewelry at the 2022 Cannes Film Festival.

張員瑛、安海瑟薇加入BVLGARI家族！與蔡依林、Lisa等20多位名人並肩
Anne Hathaway Announced as BVLGARI’s New Global Brand Ambassador

Anne Hathaway announced her role as BVLGARI’s newest global brand ambassador. At the 2022 Cannes Film Festival premiere of “Armageddon Time,” she stunned on the red carpet in a white Giorgio Armani gown, accessorized with BVLGARI’s latest high jewelry set from the Eden The Garden of Wonders collection, featuring sapphires and diamonds. This appearance solidified her new partnership with the brand. A review of Hathaway’s recent looks reveals she has frequently worn BVLGARI earrings and rings, hinting at this collaboration which elevates the brand’s image to new heights.

Jang Wonyoung Appointed as BVLGARI’s Newest Brand Ambassador

The BVLGARI family welcomed its newest brand ambassador, Jang Wonyoung, in 2025. The brand praised her candid, positive attitude and her spirit of continuous growth and challenge.

“I am very much looking forward to embarking on a new journey with BVLGARI, exploring my potential with confidence and determination,” said Jang Wonyoung.

In the first official campaign images, she wears pieces from the Divas’ Dream collection, highlighting the jewelry’s elegance and vitality.

Kim Ji-won Named BVLGARI’s Korean Ambassador for Jewelry, Watches, and Fragrances

The BVLGARI family gained more star power with the addition of “Queen of Tears” actress Kim Ji-won as the Korean ambassador for jewelry, watches, and fragrances. For her first campaign, she showcased the Divas’ Dream series.

“I am honored to join BVLGARI, a brand that has been loved globally for many years. I am delighted to embark on a new journey with BVLGARI, traversing the past, present, and future,” said Kim Ji-won.
Tomohisa Yamashita Secures Title as BVLGARI Jewelry and Watch Brand Ambassador

BVLGARI appointed Tomohisa Yamashita as an ambassador for its jewelry and watch lines. The brand stated that Yamashita’s unique charm and pioneering spirit in film, television, and music resonate with BVLGARI.

“After learning about BVLGARI’s active involvement in corporate social responsibility programs, I strongly identify with the brand’s attitude of actively spreading positive energy, which is reflected in all its products,” shared Tomohisa Yamashita.

His addition made him the sole Asian male star in the lineup at the time.

BVLGARI’s Star-Studded Family Presents a Dream Lineup

The BVLGARI family now boasts a comprehensive and powerful roster including Anne Hathaway, Jolin Tsai, BLACKPINK’s Lisa, Koki, Lady Kitty Spencer (niece of Princess Diana), and many others. This strategy captures diverse ages, styles, product categories (accessories, jewelry, watches), and global markets.

BVLGARI Global Brand Ambassadors:
Anne Hathaway (2022), BLACKPINK’s Lisa (2020), Zendaya (2020), Priyanka Chopra Jonas, Naomi Scott (2020), Jolin Tsai (2018), Lily Aldridge (2016), Shu Qi (2014).

BVLGARI Brand Ambassadors:
Jang Wonyoung (2025), Kim Ji-won (2024), Iris Law (2020), Alice Pagani (2020), Ester Expósito (2020), Kōki, (2018), Lady Kitty Spencer (2018), Lily James (2018), Chiara Ferragni (2021), Tomohisa Yamashita (2021), François Civil (2021), Josh O’Connor (2021), Jaime Lorente (2021), David Flinn (2019), Jon Kortajarena (2018), Matteo Bocelli (2018).

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⏰ Published on: August 27, 2025