Editor’s Note
Gemfields Group Limited has agreed to sell its historic Fabergé jewelry brand to SMG Capital LLC for $50 million, with $45 million payable upon completion and the remainder as sales-based royalties.
On August 11, Gemfields Group Limited, a global leader in colored gemstone mining and marketing, announced it has signed an agreement with SMG Capital LLC to sell its wholly-owned century-old jewelry brand, Fabergé.
The total consideration for the transaction is $50 million. Of this, $45 million will be paid to Gemfields upon completion of the deal, with the remaining $5 million to be paid as quarterly royalties at a rate of 8% of Fabergé’s sales. As of the fiscal year ending December 2024, Fabergé’s net asset value was estimated at $50.3 million, with a post-tax loss of $11.3 million.
The transaction is expected to be completed on August 28, 2025, and does not require regulatory or other approval procedures.
This sale marks the conclusion of Gemfields’ strategic review of Fabergé, which was initially announced on December 23, 2024, and subsequently paused to align with Gemfields’ equity fundraising.
