Editor’s Note
The Natural Diamond Council’s 2024 report reveals key shifts in consumer preferences, including a move toward larger stones, higher clarity grades, and fancy shapes. This analysis offers valuable insights for industry stakeholders navigating the evolving market.
The Natural Diamond Council (NDC) has released its latest 2024 “Natural Diamond Trends Overview,” providing an in-depth analysis of changes in consumer preferences and market trends.
The report highlights a growing consumer preference for larger center stones, a shift in diamond clarity preference from SI to VS grades, and a continued increase in demand for fancy-shaped diamonds like ovals and marquise cuts, despite round diamonds maintaining their dominance. Additionally, overall jewelry sales have shown strong growth, with price increases reflecting the enduring value of natural diamonds in 2024.
1. Round diamonds remain dominant, but fancy shapes gain popularity. While round diamonds account for 82% of market demand, demand for oval and marquise diamonds is also increasing, with princess-cut diamonds showing a year-on-year growth of 6.4%.
2. Larger center stones. Consumers are moving beyond the traditional 1-carat standard and opting for larger diamonds. Among these, center stones in the 2-2.24 carat range have achieved a year-on-year increase of 1…
