Editor’s Note
This analysis of the second-hand luxury market reveals a clear trend: enduring heritage brands like Hermès and Goyard remain the gold standard for value retention, while newer proponents of ‘quiet luxury,’ such as The Row, are rapidly gaining ground. The data underscores a shift towards timeless craftsmanship and understated design as key drivers of investment value.
On the second-hand market, certain historic houses continue to attract all the attention, while new players in quiet luxury are rapidly gaining popularity. According to the latest Clair by Rebag report, Hermès, The Row, Goyard, and also Van Cleef & Arpels are among the brands whose products best retain their value.
Although Hermès and Goyard continue to dominate the second-hand market, new iconic players in quiet luxury are making their mark in 2025. According to the recent Clair by Rebag study, The Row, Celine, Bottega Veneta, and Loewe show some of the best retention rates, meaning the ability of their products to retain their value when resold on the secondary market.
Bottega Veneta and Loewe follow closely, while Celine also shows strong retention, proof that minimalist and timeless designs durably appeal to buyers.
Another insight from the report: nostalgia is asserting itself as a powerful driver on the second-hand market. The return of the Louis Vuitton x Takashi Murakami collaboration in 2025 perfectly illustrates this phenomenon: certain models achieve exceptional resale values, with the High Rise Bum Bag at +142% (the bag resells for 42% more than its initial purchase price) and the Chain Pochette Accessoires at +136%. Other icons from the 2000s are also experiencing a spectacular resurgence: searches for the Balenciaga City bag have surged by nearly 1,000%, while the Celine Phantom and the Chloé Paddington also show strong performance on the secondary market, with resale up +133% and +76% respectively.
In high jewelry and watches, Van Cleef & Arpels maintains its leading position, with the Sweet Alhambra collection where certain models achieve up to 128% resale value, like the Pendant Necklace.
