Editor’s Note
This analysis of the 2025 Interbrand ranking reveals a significant shift in the luxury sector, with historic houses like Louis Vuitton and Chanel experiencing notable declines in brand value. Pauline Duvieu examines what this reordering means for the industry’s future in an increasingly digital-dominated landscape.
Published on October 21, 2025, by Pauline Duvieu.
Rises and falls in value: this is how the situation of the luxury industry can be described in the latest Interbrand ranking of the world’s best brands in 2025.
Published on October 15, the Interbrand ranking of the world’s best brands in 2025 is still dominated by digital companies – with Apple, Microsoft, and Amazon in the Top 3 – and has never had so many new entrants – 12 – since its creation in 2000.
explained Gonzalo Brujó, Global CEO of Interbrand. The total value of these 100 companies amounts to $3.6 trillion, an increase of +4.4% compared to the $3.4 trillion in 2024.
According to the executive,
However,
And this analysis applies to the luxury brands present in the list, whose values and growth are more polarized than ever.
©Interbrand
Louis Vuitton thus loses -4.9% of its value, established at $48.4 billion, and ranks 12th in the Interbrand 2025 ranking. The flagship brand of LVMH therefore falls below the $50 billion mark reached last year. The same goes for Chanel, ranked 24th, whose growth declines by -8.3% to $30.5 billion. In 2024, the house’s sales saw a decline of -5.3% to $18.7 billion. Ranked 57th, Porsche sees its value drop by -13.9%, to $15 billion. Penalized by a revenue decrease of -25% to €3 billion, Gucci faces, unsurprisingly, a significant drop: -35% in value, or $11.6 billion. The jewel of Kering ranks 69th in the ranking. Back to LVMH with Dior declining by -10.1%. With a value of $9.3 billion, the brand is 83rd.
While many brands are experiencing difficulties, others stand out for their good performance.
This is the case for Hermès, ranked 21st, which increases its value by +17.8% to $40.9 billion, and becomes one of the companies with the most exponential growth in 2025. The French house particularly distinguished itself by its ability to weather the storm blowing over the luxury industry and to present excellent financial results.
©Interbrand
Ferrari ranks 54th thanks to growth of +17.8% to $15.4 billion. Ranked 73rd, Cartier boosts its value by +5.4% to $11.2 billion, while Prada settles in 86th place with a valuation of $9 billion at +8.4%. Finally, Tiffany & Co. shows a slight increase of +4.3% to $7.6 billion.
It is worth noting that Interbrand is seriously monitoring Burberry and Moët & Chandon, which could enter the ranking in the coming years.
