Editor’s Note
Wix continues to demonstrate significant scale and momentum, with over 272 million websites built on its platform as of 2025 and total revenue exceeding $1.85 billion in 2024.
Short-form video is the most widely used method by both B2B (30%) and B2C (30%) companies.
Images rank second, used by 29% of B2B and 30% of B2C companies to engage their audiences.
Interviews are preferred by 24% of B2B and 21% of B2C firms.
Blog posts remain important for 23% of B2B and 20% of B2C companies, reflecting a continued focus on content marketing.
Long-form video sees slightly more use in B2B (19%) than in B2C (18%) strategies.
User-generated content is utilized by 18% of B2B and 21% of B2C brands.
Live streaming video is the least used, though still adopted by 17% of B2B and 22% of B2C companies.
(Reference: HubSpot)
As of early 2025, Wix boasts 272 million registered users.
The platform sees an average of 45,000 new users joining daily.
Out of the total users, around 11% are paying customers, showing a stable conversion ratio.
Wix powers approximately 3.5 million active e-commerce stores worldwide.
In 2025, over 80 million Wix sites are active, defined as receiving traffic or updates monthly.
Wix’s growth in Latin America and Southeast Asia accounts for 22% of new user acquisition.
The platform has crossed 1.3 billion total pages created, an increase of 19% from the previous year.
Wix for Education and Wix for Enterprise programs collectively support over 150,000 institutions and businesses.
Wix’s revenue hit $1.85 billion in 2024, with projections suggesting it will exceed $2 billion by the end of 2025.
The company’s net profit margin improved by 4.3% year-over-year as operational efficiencies increased.
Subscription services remain the largest revenue stream, contributing nearly 65% of total revenue.
Revenue from eCommerce-related features grew to $460 million, driven by demand for integrated POS systems.
Gross profit crossed $1.26 billion, indicating strong financial health heading into 2025.
Wix’s R&D investment now represents 17% of its operating budget, focusing on AI and automation.
In Q1 2025, Wix posted $490 million in quarterly revenue, marking a 12% YoY growth.
Revenue from the Wix App Market rose by 19.8%, generating over $140 million in partner-led income.
The company’s international revenue now accounts for 53% of its total revenue, reflecting a growing non-U.S. user base.
The USA leads with 13% of total Wix users.
The UK follows with a 5.7% share.
Brazil accounts for 2.7% of Wix’s global user base.
Germany makes up 2.4%, while Australia holds 2.2%.
The Rest of the World represents the largest share at 74%, highlighting Wix’s strong international footprint.
(Reference: Style Factory)
Wix currently holds 9.1% of the overall global CMS market, according to January 2025 data.
Among hosted website builders, Wix leads the U.S. market with 43% share, ahead of Squarespace and GoDaddy.
In the mobile website segment, Wix holds a 38% market share as of Q2 2025.
The Wix eCommerce platform is now the third most used website builder for online stores, behind Shopify and WooCommerce.
Wix’s market penetration in Europe rose by 6.2% year-over-year, strengthening its foothold in Germany, the UK, and France.
Over 58% of Wix users opt for a free plan, but the conversion rate to paid tiers has increased by 9% in the last year.
Wix is currently the #2 website builder globally when ranked by total number of active users.
Enterprise and agency usage grew by 28%, showing increasing adoption beyond freelancers and small businesses.
Nearly 80% of active Wix sites are owned by small businesses with fewer than 10 employees.
The “Wix for Freelancers” program has over 600,000 active participants globally.
Women entrepreneurs make up 51% of all new site creators on Wix in 2025.
The top business categories are health & wellness (18%), personal services (15%), and e-commerce (14%).
Wix hosts over 1.1 million portfolios for creative professionals, including photographers, designers, and writers.
Wix Bookings saw a 17% increase in usage among solo practitioners like fitness coaches and therapists.
Wix POS hardware adoption doubled in 2024, with over 42,000 devices now active across physical retail locations.
Wix has partnered with 85 local chambers of commerce to promote website building for local small businesses.
