Editor’s Note
This article highlights a brand whose commitment to sustainability is not a recent trend but a foundational principle, dating back to 1975. As the quote from its Chief Marketing Officer underscores, this legacy of eco-activism remains a core source of identity and pride for the company today.
The no-waste left-behind phenomenon aligns with the ideals the brand has always held. According to Chief Marketing Officer Matt Tepper, Hardy was an eco-activist long before the term existed.
he explains. Its ethical sourcing practice includes using 100% reclaimed silver and gold; its Artisan workshop in Bali, a triumphant bamboo, thatched roof compound built with low-impact and native materials designed to leave minimal footprints. It sits on 400 acres of rice paddies, a working organic rice farm that helps feed the employees and locals with its crops watered with recycled water from the workshop. The towering bamboo retail store sits above sacred irrigation systems to run undisturbed on the farm. It powers its facilities using 100 percent renewable energy, and 99 percent of production waste is upcycled or recycled through various initiatives and partnerships.
2025 promises to be a big year for John Hardy, the silver-centric jewelry brand established in 1975. Fast-forward half a century, sustainability and eco-minded practices are on trend to become norms, thanks to the natural surroundings on the tiny Indonesian island of Bali where the brand’s pieces are made. Preserving and enriching the lands and communities from which the brand gathers inspiration, founder John Hardy exemplified these beliefs and processes, similarly to natural diamonds, long before they became industry buzzwords. Being in line with nature has also meant the brand’s exclusive use of natural diamonds to date. The Bali-based jewelry brand shared how eco-activism and sourcing stones for its Artisan Series come together with Only Natural Diamonds.
John Hardy Creative Chairman Reed Krakoff shared his conviction for natural diamonds. The brand’s core lines such as Spear and Black Sand and the Artisan Series rely on naturally mined diamonds.
Krakoff said. Indeed, 10 million people worldwide depend on the natural diamond industry for education, healthcare and earning a fair, living wage.
Krakoff tells.
