Editor’s Note
FRED unveils its 2025 high jewelry collection in Beijing, presenting 19 new pieces across two chapters that celebrate the brand’s enduring legacy as the “sun-drenched jeweler.”
On September 16, the jewelry brand FRED presented its 2025 new high jewelry collection, comprising two chapters named “1936” and “Soleil d’Or Sunrise,” at Beijing SKP. Through 19 pieces, the event continued FRED’s legendary story as the “sun-drenched jeweler.”
“Dazzling sunlight,” a significant source of inspiration for FRED’s creations, continues to be central to the 2025 high jewelry collection. The “Soleil d’Or Sunrise” chapter is a direct embodiment of this inspiration. This series echoes the legendary yellow diamond “Soleil d’Or” once collected by the brand in 1977, extending its legacy into nine new contemporary pieces. The collection simulates the changing light of the sun at different times through the pairing of yellow and white diamonds.