Editor’s Note
This article outlines Trove’s acquisition of German resale platform Reverse.supply, a strategic move to expand its circular economy technology offerings across North America, Europe, and the UK.
The resale technology company Trove has announced the acquisition of the German resale marketplace Reverse.supply. This move continues the company’s mission to introduce its own platform internationally.
By integrating Reverse.supply’s European expertise, Trove now claims to offer “the most comprehensive and scalable set of technology components for brands looking to implement circular solutions in North America, Europe, and the UK.”
The entire Reverse.supply team will join Trove at the company’s new European headquarters in Berlin. This office will be led by Reverse.supply co-founders Janis Künkler and Max Große Lutermann. Trove’s Chief Executive Officer (CEO), Terry Boyle, stated that the company will now “be able to seamlessly serve European and global brands across all regions” and provide all necessary capabilities to launch and scale resale programs.
Boyle added that this acquisition not only builds on similar expansion moves by Trove, which also acquired resale provider Recurate in August 2024, but also comes at a time when “changing European legislation regarding extended producer responsibility and the right to repair is forcing brands to establish effective resale, repair, and recycling programs.”
Consequently, Trove has initiated a so-called “global 3PL network” alongside new capacities in the UK, Europe, and Canada, while simultaneously expanding its list of brand partners in the UK and the EU. The company can now also integrate existing Reverse.supply customers, including Armedangels, Decathlon, and 10Days, into its own roster. In return, Trove will also provide access to its own technology suite.
This statement was made by co-founder Janis Künkler.
The terms and financial details of the acquisition were not disclosed.