Editor’s Note
Spanish jewelry brand UNOde50 has launched its first Argentine pop-up at Buenos Aires’s Unicenter Shopping, marking a strategic expansion into the South American market. The brand’s focus on artisanal, limited-edition pieces aims to attract consumers seeking distinctive accessories.
The Spanish-origin company UNOde50, specializing in artisanal jewelry, has opened its first pop-up space in Argentine territory. The launch took place last Friday at Unicenter Shopping, one of the main shopping centers in the Buenos Aires metropolitan region.
The company, founded in Madrid, is characterized by offering unique, handmade, and limited-series jewelry. This approach targets consumers seeking pieces with distinctive design and personality, differentiating itself from the mass-market offerings prevalent in the sector.
The inauguration gathered various figures from the artistic and gastronomic spheres. Among the attendees were Charo Calamaro, Esteban Lamothe, Débora Nishimoto, and Donato de Santis. The event served as the official presentation of the brand to the local public and industry members.
Gabriel Di Martino, director and founder of BANG! Communications Ecosystem, stated.
The pop-up space will allow visitors to experience the product catalog firsthand, known for its careful craftsmanship and exclusive design. The opening of the temporary store at Unicenter Shopping marks the beginning of UNOde50’s operations in the local market and the presentation of its differentiated proposal in artisanal jewelry.