Editor’s Note
The luxury wedding jewelry brand Banjohae is opening a temporary boutique in Busan this spring. From April 1 to June 30, visit their pop-up store at Shinsegae Centum City to view signature collections and new pieces, offering a firsthand look at the brand’s distinctive designs and craftsmanship.
The domestic luxury wedding jewelry brand Banjohae will operate a pop-up store at Shinsegae Department Store’s Centum City branch in Busan from April 1st to June 30th, showcasing the brand’s representative jewelry collections and new products. It offers a special opportunity to experience firsthand the luxury jewelry that highlights Banjohae’s unique designs and exquisite craftsmanship.
Particularly at this pop-up, the demi-fine jewelry brand ‘Feroz’, which Banjohae has been preparing to launch for over two years, will be unveiled offline for the first time, allowing visitors to experience the world of daily luxury jewelry as well as wedding jewelry.
Banjohae is a leading domestic luxury wedding jewelry brand with a 45-year tradition. Carrying on the family business into the second generation, it holds a unique position in the wedding jewelry market based on craftsmanship and original design. Under the brand philosophy that ‘form contains meaning’, it presents modern contemporary jewelry that combines art, technology, science, and story, rather than being mere accessories.
Furthermore, a special program offering personal color diagnostic services to customers will be operated at this pop-up. For the first time in the wedding jewelry industry, a machine-based measurement method for the back of the hand is introduced, establishing a system to analyze each customer’s precise personal color.
This system is expected to present a new standard for jewelry selection while providing practical help for customers in choosing personalized wedding jewelry optimized for them. It will be a special opportunity to directly experience Banjohae’s heritage, philosophy, and unique services.