Editor’s Note
This investigation reveals a troubling evolution in counterfeiting, where sophisticated “villa factories” and forged packaging operations are now fueling high-volume sales through livestreaming channels. It highlights a critical, dark supply chain emerging within the digital commerce boom, posing significant challenges for brands and regulators.
What happened
Villa factories, forged packaging lines, and high-volume livestream sales point to a new era of organized counterfeiting.
The Jing Take: Livestreaming’s dark supply chain
Cosmetics counterfeiting also surges
Luxury brands must reinforce their anti-counterfeit measurements