【China】Entering the Market with ‘Lightness’: Guoyuan V6 Little Pink Diamond Builds a ‘Comfort Zone’ for Business Socializing

In 2025, the baijiu (Chinese liquor) industry has entered a new cycle of stock competition and consumption differentiation, with market growth logic shifting from “scale expansion” to “value deepening.” Against this backdrop, how can brands navigate the competitive red ocean and achieve new growth?
The answer lies in optimizing traditional scenarios.
It is learned that Guoyuan V6 Little Pink Diamond has recently been officially launched. The new product, featuring a “double-bottle” design of 260ml × 2, conveys a “comfort” value proposition, directly addressing the desire of business professionals for relaxed socializing, and has gained market favor.
The impressive performance of Guoyuan V6 Little Pink Diamond confirms a clear path: in the current context of intense competition and fragmented demand, market opportunities are reserved for brands that accurately understand user needs. When a product is dedicated to providing solutions for consumption scenarios, it can find new territory on an old map.
Currently, the baijiu market is undergoing an unprecedented and profound transformation, with consumer groups, consumption methods, and consumption concepts all evolving. Song Shuyu, Chairman of the China Alcoholic Drinks Association, pointed out that alcohol consumption has fully entered the “Era of Three Rationalities”: rational consumption attitude, rational consumption price, and rational consumption choice.

Among these, the business socializing scene is particularly noteworthy. As the core of high-end baijiu consumption, accounting for over 60% of the industry, it has long been associated with the strong social bonding of “deep feelings, bottoms up.” Today, with the awakening of public health awareness and changing values, the consumption logic of this scene has shifted from “status symbol” to “emotional carrier,” and the drinking philosophy has changed from “social obligation and heavy drinking” to “slight tipsiness.”
When high-end baijiu encounters bottlenecks in business scenarios, Guoyuan V6 Little Pink Diamond enters with a “lightweight” strategy, opening up a new front in the traditional battlefield. Addressing the pain points of the scene, Little Pink Diamond redefines business social drinking trends through “change and constancy.”
First, by adapting “quantity” and “strength,” it precisely meets new demands. On one hand, it breaks the physical and social pressure brought by traditional large bottles. With a small capacity of 260ml per bottle, it meets the modern drinking demand for “drinking comfortably, easily, and without burden,” solving the pain point of “unfinished waste” in traditional drinking gatherings. On the other hand, it innovates taste and flavor with the “medium-strength” concept of 40% ABV. Research shows that among consumers under 35, 62% find high-strength liquor “pungent and stimulating.” The medium-strength design of Little Pink Diamond responds to current consumers’ pursuit of slight tipsiness and ease, countering the rapid intoxication caused by “high alcohol content,” allowing business drinking to return to its comfortable essence.
More remarkably, although Little Pink Diamond is a medium-strength baijiu, it can deliver the richness of a high-strength baijiu, truly achieving a quality breakthrough of reducing strength without compromising taste, while satisfying the drinking preferences of consumers across different age groups.
Second, it maintains the unchanged quality of the liquor base, solidifying the foundation of trust. The liquor base of Guoyuan V6 Little Pink Diamond shares the same lineage as the classic V6, inheriting the full set of top-tier brewing systems including the “strong aroma head, sauce aroma tail” process and 10-year base liquor. This market-proven quality standard and classic flavor not only provide solid trust endorsement for the new product, lowering the cognitive barrier for consumers, but also offer a “reassurance pill” to the business socializing group with its highly recognizable taste and guaranteed quality.
Thus, the launch of Little Pink Diamond starts from solving scene pain points. Through scientific capacity innovation and alcohol strength adaptation, it creates a “mood regulator” suitable for modern business social scenarios. It advocates a healthy drinking culture of “slight tipsiness and comfort,” also leading a new trend in high-end consumption for the industry.
As the alcohol industry enters the era of “rational drinking,” “drink better, drink less” has become the mainstream value trend. The launch of Little Pink Diamond responds to market demand with product innovation, promotes the upgrade of business social scenarios, and also provides a model for high-end baijiu to navigate cycles and break through.

Under the wave of new consumption, users are becoming more rational, and business scenarios are also ushering in a revolution of “emotional consumption.” Consumers no longer settle for simple material satisfaction but pursue product quality, cultural connotation, and the conveyance of warm emotional expression.
Guoyuan V6 Little Pink Diamond accurately taps into this trend, becoming a beautiful choice for the business market.
The exquisite “double-bottle” form embodies the beautiful connotations of “good things come in pairs,” “win-win cooperation,” and “beauty shared by all,” perfectly aligning with the pursuit of successful cooperation and mutual development in business socializing. It injects a sense of atmosphere into business banquets with cultural value, making every business interaction full of emotional resonance.
This innovative design also directly addresses the deep-seated needs of business gifting. Currently, the gift market has moved away from “face projects” and returned to a balance between “substance and restraint.” Gift exchanges have also shifted from “giving expensive items” to “giving appropriately.”
Appropriateness is essentially a sense of “just right”: it demonstrates steadiness and restraint, avoiding causing psychological burden to the recipient; on the other hand, it can express care “appropriately” through value transmission.
The “double-bottle” design of the new Little Pink Diamond fills the market gap where “a single bottle seems too thin, a whole case is too heavy.” With the visual impact of the “pink diamond double bottles” paired with a packaging design of light luxury texture, it interprets the concept of “just right” light gifting and has been defined by the market as a “high emotional intelligence business souvenir.”
The combined strategy of small capacity + double-bottle set + beautiful meaning allows Little Pink Diamond to build a differentiated advantage in the fiercely competitive high-end market.
While most products fall into homogeneous competition, it keenly captures the growing segmented demand: adhering to high-end quality and style, entering the market with “lightness,” using “beauty” as an emotional connection, and providing a more relaxed, refined, and appropriate liquor solution.
It is not difficult to see that the innovation of Guoyuan V6 Little Pink Diamond is a deep practice starting from user needs: taking consumer experience and value perception as the core, carrying out systematic innovation, with a market strategy pursuing “precision and long-term effectiveness,” ultimately finding a new blue ocean from the red ocean market.
This approach is also an important revelation for the current industry: in an uncertain market, brands can no longer rely on the dividend of traffic. Occupying consumers’ “mind” with emotional value is an important driver for building core competitiveness.
Not only deeply understanding user needs but also providing irreplaceable emotional value. With innovation as the engine, Guoyuan V6 Little Pink Diamond transforms consumption pain points into growth highlights, activating the brand’s new vitality in business social scenarios, and also carving out its own “new territory” on the old map of stock competition.