Editor’s Note
Tiffany & Co. rings in the Year of the Snake with a new festive jewelry collection and campaign in China, blending tradition with contemporary design through a creative collaboration.
Conveying sincere wishes of guarding loved ones and ushering in a blessed new year
To welcome the 2025 Lunar New Year, Tiffany & Co. debuted a series of new festive jewelry pieces in China, simultaneously launching its 2025 Lunar New Year advertising campaign. The brand also collaborated with multi-disciplinary artist Oscar Wang (Wang Lingchen) on a creative partnership to celebrate the Year of the Snake.
The Tiffany Lunar New Year jewelry collection includes the Tiffany Lock series ruby necklace, new Snake pieces from the Elsa Peretti® series, and the Tiffany HardWear series.
