Editor’s Note
This article reports a significant drop in gold and silver prices in Delhi, coinciding with the Dhanteras festival. Despite the traditional surge in shoppers, sales are projected to decline, highlighting a potential shift in consumer behavior during this key buying period.

Gold prices in Delhi fell by ₹2,400 to ₹1,32,400 per 10 grams on Saturday. Silver prices also dropped by ₹7,000 to ₹1,70,000 per kilogram. Despite the crowd of customers on Dhanteras, gold sales are expected to decline by 15 percent.
In the national capital on Saturday, gold prices fell from record levels, dropping by ₹2,400 to ₹1,32,400 per 10 grams. However, with the start of the Diwali festival, a huge crowd of buyers thronged jewelry shops across the country on Dhanteras. According to the All India Sarafa Association, this precious metal of 99.9 percent purity had reached an all-time high of ₹1,34,800 per 10 grams on Friday, surging by ₹3,200.
In the local bullion market, the price of gold with 99.5 percent purity also saw a sharp decline, falling by ₹2,400 to ₹1,31,800 per 10 grams (including all taxes). In the previous session, it had touched an all-time high of ₹1,34,200 per 10 grams.
On Dhanteras celebrated on October 29, 2024 last year, the price of 24-carat gold was ₹81,400 per 10 grams, which has now increased to ₹1,32,400 per 10 grams this time. This means that in one year, its price has recorded a massive increase of ₹51,000 or 62.65 percent.
Continuing the decline for the second consecutive day, silver prices fell by ₹7,000 on Saturday to ₹1,70,000 per kilogram (including all taxes). On Friday, silver had closed at ₹1,77,000 per kilogram. Silver prices have increased by ₹70,300 or 70.51 percent from ₹99,700 per kilogram recorded on the previous Dhanteras.
Traders said the reason for the fall in bullion prices was weak global cues, as investors booked profits after a sharp rally. Colin Shah, Managing Director of Kama Jewelry, said:
Despite high prices, consumer demand for silver on the auspicious occasion of Dhanteras outpaced gold. Sales of silver coins recorded an annual increase of 35 to 40 percent, while the total value more than doubled. Meanwhile, the jewelry organization expects a decline of about 15 percent in gold sales in terms of volume. According to Rajesh Rokde, President of the All India Gem and Jewellery Domestic Council (GJC):
He told PTI-Bhasha: